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Use of print & online news media for local news: A uses & dependency perspective
Unformatted Document Text:  Print & Online News Media variables were statistically controlled. Again, the measure of online media dependency added 10.1% in variance to that of the outcome variable. Therefore, Hypothesis 2 was also well supported, The final hypothesis (H3) stated that online media dependency would be positively related to use of the website of local newspaper for local news. As displayed in Table 4, online media dependency was significantly and positively related to use of the website of local newspaper for local news after statistical control of the demographic and structural anchoring variables. Noticeably, the online media dependency measure contributed a robust 35.4% in variance to that of the dependent variable. Hypothesis 3 received strong support. In addition, the results show that some of the demographic and structural anchoring variables were more influential in predicting the criteria variables than others. For example, age was positively related to readership of local newspaper (ß = .38, p ≤ . 001, Table 2), suggesting that older adults used the print medium significantly more than did younger ones. Furthermore, income was positively and significantly associated with readership of local newspaper (ß = .10, p ≤ .05, Table 2), indicating that people with higher annual household incomes read local newspaper more than those with less income. Altogether, the demographic and structural anchoring variables accounted for 19% of the variance of readership of local newspaper (Table 2). In predicting use of online media for local news, age also played a significant role but in another direction. It was negatively related to use of the Internet for local news (ß = -.23, p ≤ .001, Table 3) and use of local newspaper’s website (ß = -.09, p ≤ .05, Table 4), suggesting that younger adults used online media more than did their older counterparts. 15

Authors: Fleming, Kenneth.
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Print & Online News Media
variables were statistically controlled. Again, the measure of online media dependency 
added 10.1% in variance to that of the outcome variable. Therefore, Hypothesis 2 was 
also well supported,
The final hypothesis (H3) stated that online media dependency would be 
positively related to use of the website of local newspaper for local news. As displayed in 
Table 4, online media dependency was significantly and positively related to use of the 
website of local newspaper for local news after statistical control of the demographic and 
structural anchoring variables. Noticeably, the online media dependency measure 
contributed a robust 35.4% in variance to that of the dependent variable. Hypothesis 3 
received strong support.
In addition, the results show that some of the demographic and structural 
anchoring variables were more influential in predicting the criteria variables than others. 
For example, age was positively related to readership of local newspaper (ß = .38, p  .
001, Table 2), suggesting that older adults used the print medium significantly more than 
did younger ones. Furthermore, income was positively and significantly associated with 
readership of local newspaper (ß = .10, p  .05, Table 2), indicating that people with 
higher annual household incomes read local newspaper more than those with less income. 
Altogether, the demographic and structural anchoring variables accounted for 19% of the 
variance of readership of local newspaper (Table 2).
In predicting use of online media for local news, age also played a significant role 
but in another direction. It was negatively related to use of the Internet for local news (ß = 
-.23, p  .001, Table 3) and use of local newspaper’s website (ß = -.09, p  .05, Table 4), 
suggesting that younger adults used online media more than did their older counterparts. 
15


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