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Use of print & online news media for local news: A uses & dependency perspective
Unformatted Document Text:  Print & Online News Media Education was another significant factor in predicting use of the Internet for local news (ß = .11, p ≤ .01, Table 3) and use of local newspaper’s website (ß = .14, p ≤ .001, Table 4), suggesting that individuals with higher education used online media for local news more than did those with less education. In addition, income was positively related to use of the Internet for local news (ß = .10, p ≤ .05, Table 3), but failed to reach the level of statistical significance in predicting use of local newspaper’s website. Gender was significantly and positively associated with use of local newspaper’s website for local news (ß = .08, p ≤ .05, Table 4), suggesting that men visited the site more than women. Finally, those without children younger than 18 at home used the website of local newspaper for local news more than those with children (ß = -.12, p ≤ .01, Table 4). The demographic and structural anchoring variables contributed 12.2% in variance to that of use of the Internet for local news (Table 3), and added 5.6% in variance to that of use of local newspaper’s website for local news (Table 4). Discussion In this study, it was hypothesized that (print and online) media dependency would have a positive impact on readership of local newspaper and use of online media for local news at the individual level. Overall, support was found for the hypotheses. The results first provide strong support for bolstering the application of uses and media dependency model of mass communication. Although the entire model (Rubin & Windahl, 1986, p. 188) was not examined here, the study demonstrated strong and positive associations between print media dependency and readership of local newspaper (Table 2), and between online media dependency and use of the Internet and local newspaper’s website for local news (Tables 3 & 4), after the demographic and structuring 16

Authors: Fleming, Kenneth.
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Print & Online News Media
Education was another significant factor in predicting use of the Internet for local news 
(ß = .11, p  .01, Table 3) and use of local newspaper’s website (ß = .14, p  .001, Table 
4), suggesting that individuals with higher education used online media for local news 
more than did those with less education. In addition, income was positively related to use 
of the Internet for local news (ß = .10, p  .05, Table 3), but failed to reach the level of 
statistical significance in predicting use of local newspaper’s website. Gender was 
significantly and positively associated with use of local newspaper’s website for local 
news (ß = .08, p  .05, Table 4), suggesting that men visited the site more than women. 
Finally, those without children younger than 18 at home used the website of local 
newspaper for local news more than those with children (ß = -.12, p  .01, Table 4). The 
demographic and structural anchoring variables contributed 12.2% in variance to that of 
use of the Internet for local news (Table 3), and added 5.6% in variance to that of use of 
local newspaper’s website for local news (Table 4). 
Discussion
In this study, it was hypothesized that (print and online) media dependency would 
have a positive impact on readership of local newspaper and use of online media for local 
news at the individual level. Overall, support was found for the hypotheses. 
The results first provide strong support for bolstering the application of uses and 
media dependency model of mass communication. Although the entire model (Rubin & 
Windahl, 1986, p. 188) was not examined here, the study demonstrated strong and 
positive associations between print media dependency and readership of local newspaper 
(Table 2), and between online media dependency and use of the Internet and local 
newspaper’s website for local news (Tables 3 & 4), after the demographic and structuring 
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