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Use of print & online news media for local news: A uses & dependency perspective
Unformatted Document Text:  Print & Online News Media and psychological needs as specific motives for media use offers an audience-centered perspective for mass communication research in today’s new media environment. More empirical applications of the model should help mass communication scholars better understand the role of individuals’ motivation, experience, and perceived barriers and benefits in using news media. The results imply that it is important for journalism practitioners to continue to provide quality coverage of issues and stories that are important, relevant, and meaningful to audience members. In today’s new media environment, the rise of the new media including the Internet and mobile digital devices has fundamentally altered the environment of local news as all as the way in which audience members receive and process news and information. Human needs for information, however, shall remain unchanged, so are the principles of journalism (Kovach & Rosenstiel, 2001, p. 21). From the perspective of intrinsic motivation, audience members will seek out news and information so long as they find the content intrinsically stimulating and motivating for them to follow. In particular, when there is less or no extrinsic motivation for people to use the news media for local news, whether the news will be consumed or not will largely depend on how well journalists do their job. Limitations The correlational nature of the present cross-sectional design only allows a limited range of inferences about the findings. For example, do print and online media dependency drive individuals to actively seek local news and information through local print and online media, or does use of the media help form the dependency? Even though 19

Authors: Fleming, Kenneth.
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Print & Online News Media
and psychological needs as specific motives for media use offers an audience-centered 
perspective for mass communication research in today’s new media environment. More 
empirical applications of the model should help mass communication scholars better 
understand the role of individuals’ motivation, experience, and perceived barriers and 
benefits in using news media. 
The results imply that it is important for journalism practitioners to continue 
to provide quality coverage of issues and stories that are important, relevant, and 
meaningful to audience members. In today’s new media environment, the rise of the 
new media including the Internet and mobile digital devices has fundamentally 
altered the environment of local news as all as the way in which audience members 
receive and process news and information. Human needs for information, however, 
shall remain unchanged, so are the principles of journalism (Kovach & Rosenstiel, 
2001, p. 21). From the perspective of intrinsic motivation, audience members will 
seek out news and information so long as they find the content intrinsically 
stimulating and motivating for them to follow. In particular, when there is less or no 
extrinsic motivation for people to use the news media for local news, whether the 
news will be consumed or not will largely depend on how well journalists do their 
job.  
Limitations 
The correlational nature of the present cross-sectional design only allows a 
limited range of inferences about the findings. For example, do print and online media 
dependency drive individuals to actively seek local news and information through local 
print and online media, or does use of the media help form the dependency? Even though 
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