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Use of print & online news media for local news: A uses & dependency perspective
Unformatted Document Text:  Print & Online News Media 1997), interpersonal relations (e.g., Blais et al., 1990), well-being of elderly people (e.g., Vallerand & O’Connor, 1989), politics (e.g., Koestner et al., 1996; Losier & Koestner, 1999), and sports (e.g., Pelletier et al., 1995). Although research of the SDT on understanding why people use news media has been rare, Losier and Koestner (1999) noticed that greater identified regulation toward politics was consistently associated with more responsible behaviors such as actively seeking information from the news media because if one is to make an informed political decision, it is important to actively seek out information concerning the issues of a political campaign. This finding suggests that there may exist some inherent force that would energize people to seek out information for enjoyment, enhancement, or personal importance. Therefore, it seems reasonable to further propose that people may be intrinsically motivated to consume the news media because they feel it important to do so or they would miss out important information if they did not. As a result, those who are intrinsically motivated will be more likely to seek information from the news media than those who are less or not motivated at all. Uses & dependency model of mass communication Similar to the key assumptions of the SDT, both media dependency and uses and gratifications perspectives assume that audiences are active in processing information from mass communication channels and make conscious choices about what they see and read in the media (e.g., Ball-Rokeach, 1998; Rayburn, 1996; Rubin & Windahl, 1986). The media dependency perspective is associated with the magnitude of motives for using and attending to the media (e.g., Rayburn, 1996). In other words, the more informational needs people have, the more motivated they become to meet the needs, and the more 7

Authors: Fleming, Kenneth.
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Print & Online News Media
1997), interpersonal relations (e.g., Blais et al., 1990), well-being of elderly people (e.g., 
Vallerand & O’Connor, 1989), politics (e.g., Koestner et al., 1996; Losier & Koestner, 
1999), and sports (e.g., Pelletier et al., 1995). Although  research of the SDT on 
understanding why people use news media has been rare, Losier and Koestner (1999) 
noticed that greater identified regulation toward politics was consistently associated with 
more responsible behaviors such as actively seeking information from the news media 
because if one is to make an informed political decision, it is important to actively seek 
out information concerning the issues of a political campaign. This finding suggests that 
there may exist some inherent force that would energize people to seek out information 
for enjoyment, enhancement, or personal importance. Therefore, it seems reasonable to 
further propose that people may be intrinsically motivated to consume the news media 
because they feel it important to do so or they would miss out important information if 
they did not. As a result, those who are intrinsically motivated will be more likely to seek 
information from the news media than those who are less or not motivated at all.
Uses & dependency model of mass communication
Similar to the key assumptions of the SDT, both media dependency and uses and 
gratifications perspectives assume that audiences are active in processing information 
from mass communication channels and make conscious choices about what they see and 
read in the media (e.g., Ball-Rokeach, 1998; Rayburn, 1996; Rubin & Windahl, 1986). 
The media dependency perspective is associated with the magnitude of motives for using 
and attending to the media (e.g., Rayburn, 1996). In other words, the more informational 
needs people have, the more motivated they become to meet the needs, and the more 

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