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Legitimacy Disputes and Social Amplification of Perceived Risk
Unformatted Document Text:  Legitimacy & Social Amplification of Risk Perceptions     14   Results The total number of blog posts analyzed between April 18 th and June 30 was 406. Among the posts, blog posts that are related to legitimacy disputes were 313. The number and percents of blog posts for each of 4 periods were as follows: Period 1 (N=65, 20.8%), Period 2 (N=89, 28.4%), Period 3 (N=72, 23.0%), and Period 4 (N=87, 27.8%). Answer to Research Question 1 Research Question 1: How have bloggers’ legitimacy disputes changed as a function of government’s risk communication? To examine the shifts in the types of legitimacy that were addressed in different phase of the government’s risk communication, a chi-square analysis was performed. Results of this analysis yielded significant shifts in legitimacy disputes during the four different periods (χ 2 =44.25, df=6, p < .001). In the beginning, it was cognitive legitimacy that was most frequently discussed, but the discussions related to cognitive legitimacy have gradually decreased and they have least addressed in the last stage of the time period 4. In contrast, normative (moral) legitimacy has not mentioned at all in the first period analyzed, but it has soared to the most frequently disputed in the fourth period. Unlike other two types of legitimacy disputes, discussions related to pragmatic legitimacy have not changed drastically. It started with about 43 percent of discussion in the beginning and ended with about 35% at the end of the time periods analyzed. Overall, the results show that online publics were more curious about the reasons and background for why government had to make such a rush decision to lift the ban of US beef of which safety was disputed before by the same institution. As the controversy was going on, discussion related to cognitive legitimacy

Authors: Lim, Joon Soo., Mun, Kwansik. and Yang, Sung-Un.
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Legitimacy & Social Amplification of Risk Perceptions   
 
 
14  
Results 
The total number of blog posts analyzed between April 18
th
 and June 30 was 406. 
Among the posts, blog posts that are related to legitimacy disputes were 313. The number 
and percents of blog posts for each of 4 periods were as follows: Period 1 (N=65, 20.8%), 
Period 2 (N=89, 28.4%), Period 3 (N=72, 23.0%), and Period 4 (N=87, 27.8%). 
Answer to Research Question 1 
Research Question 1: How have bloggers’ legitimacy disputes changed as a 
function of government’s risk communication?   
To examine the shifts in the types of legitimacy that were addressed in different 
phase of the government’s risk communication, a chi-square analysis was performed. 
Results of this analysis yielded significant shifts in legitimacy disputes during the four 
different periods (χ
2
=44.25, df=6, p < .001).  
In the beginning, it was cognitive legitimacy that was most frequently discussed, 
but the discussions related to cognitive legitimacy have gradually decreased and they 
have least addressed in the last stage of the time period 4. In contrast, normative (moral) 
legitimacy has not mentioned at all in the first period analyzed, but it has soared to the 
most frequently disputed in the fourth period. Unlike other two types of legitimacy 
disputes, discussions related to pragmatic legitimacy have not changed drastically. It 
started with about 43 percent of discussion in the beginning and ended with about 35% at 
the end of the time periods analyzed. Overall, the results show that online publics were 
more curious about the reasons and background for why government had to make such a 
rush decision to lift the ban of US beef of which safety was disputed before by the same 
institution. As the controversy was going on, discussion related to cognitive legitimacy 


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