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“Our TV show”: Legitimacy, Public Relations and J. Edgar Hoover’s “The F.B.I.” on ABC-TV
Unformatted Document Text:  ABSTRACT “Our TV show”: Legitimacy, Public Relations and J. Edgar Hoover’s “The F.B.I.” on ABC-TV, 1965 to 1974 Matthew Cecil, Ph.D. Associate Professor Department of Journalism and Mass Communication South Dakota State University ## email not listed ## “The F.B.I.,” television series allowed J. Edgar Hoover’s public relations team to reach millions of viewers with stories emphasizing the organization’s legitimacy by focusing on themes demonstrating utility and responsibility. A review of FBI control over the series provides a snapshot of state-of-the-art Bureau public relations and brand management at the end of Hoover’s 48-year tenure.

Authors: Cecil, Matthew.
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ABSTRACT 
 
“Our TV show”: Legitimacy, Public Relations  
and J. Edgar Hoover’s “The F.B.I.” on ABC-TV, 1965 to 1974 
 
Matthew Cecil, Ph.D. 
Associate Professor 
Department of Journalism and Mass Communication 
South Dakota State University 
## email not listed ##
 
“The F.B.I.,” television series allowed J. Edgar Hoover’s public relations team to reach 
millions of viewers with stories emphasizing the organization’s legitimacy by focusing on themes 
demonstrating utility and responsibility. A review of FBI control over the series provides a 
snapshot of state-of-the-art Bureau public relations and brand management at the end of 
Hoover’s 48-year tenure. 


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