All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Science, Restraint, and J. Edgar Hoover: Building and Maintaining the FBI Brand, 1933 to 1972
Unformatted Document Text:  Cecil,  Tiernan,  Koroglu  —  Science,  Restraint,  and  J.  Edgar  Hoover    —   22   Those journalists had, through their published work critical of the Bureau, marked themselves as standing outside of the FBI interpretive community. They held the potential to damage the FBI brand through their critiques that undermined the legitimacy of the Bureau. The FBI, through its public relations staff in the Crime Records Division, systematically policed the Bureau’s brand for nearly three decades during the Hoover era. Stories emphasizing science, restraint and Hoover were cultivated with compliant members of the news media. Reports not fitting those brand signifiers were identified and refuted, by the Bureau itself, or through members of the agency’s interpretive community who felt personal ownership of the FBI symbols and brand elements. Conclusions J. Edgar Hoover’s tenure as director of the FBI spanned five decades from his appointment in 1924 until his death in 1972. Beginning with the work of Collier and Cooper in the early 1930s and continuing for nearly 40 years, the FBI carefully established, cultivated, and defended the essential themes of its brand. The Bureau’s brand identity, emphasizing responsibility, utility science, and Hoover, masked concerns about the legitimacy of a powerful federal law enforcement agency. While Bureau public relations practitioners would not have used the term “brand” to describe what they were creating, maintaining and policing, it is clear that they understood the signifiers of the FBI’s image and also understood the mechanism that made that iconic image work in the minds of millions of Americans. The history of branding has sometimes focused specifically on trademarks, symbols, iconography, slogans, and marks that represent specific products. But clearly the

Authors: Cecil, Matthew., Tiernan, Jennifer. and Koroglu, Didem.
first   previous   Page 22 of 28   next   last



background image
Cecil,  Tiernan,  Koroglu  —  Science,  Restraint,  and  J.  Edgar  Hoover    —   22  
Those journalists had, through their published work critical of the Bureau, marked 
themselves as standing outside of the FBI interpretive community. They held the 
potential to damage the FBI brand through their critiques that undermined the legitimacy 
of the Bureau. The FBI, through its public relations staff in the Crime Records Division, 
systematically policed the Bureau’s brand for nearly three decades during the Hoover era. 
Stories emphasizing science, restraint and Hoover were cultivated with compliant 
members of the news media. Reports not fitting those brand signifiers were identified and 
refuted, by the Bureau itself, or through members of the agency’s interpretive community 
who felt personal ownership of the FBI symbols and brand elements.  
 
Conclusions 
 
J. Edgar Hoover’s tenure as director of the FBI spanned five decades from his 
appointment in 1924 until his death in 1972. Beginning with the work of Collier and 
Cooper in the early 1930s and continuing for nearly 40 years, the FBI carefully 
established, cultivated, and defended the essential themes of its brand. The Bureau’s 
brand identity, emphasizing responsibility, utility science, and Hoover, masked concerns 
about the legitimacy of a powerful federal law enforcement agency. While Bureau public 
relations practitioners would not have used the term “brand” to describe what they were 
creating, maintaining and policing, it is clear that they understood the signifiers of the 
FBI’s image and also understood the mechanism that made that iconic image work in the 
minds of millions of Americans. 
 
The history of branding has sometimes focused specifically on trademarks, 
symbols, iconography, slogans, and marks that represent specific products. But clearly the 


Convention
Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 22 of 28   next   last

©2012 All Academic, Inc.