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Media capabilities as a comprehensive construct for research on media choice: Assessment of a measurement model

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Abstract:

This study proposed a new comprehensive construct for understanding media choices in terms of news consumption in a multiplatform context for leisure use. Media capabilities is the new construct with three dimensions: 1) technology capabilities, 2) gratification capabilities, and 3) source capabilities. The proposed new model was tested and confirmed with a survey of general population and college students through structural equation modeling. Limitations and suggestions for further study were discussed.

Most Common Document Word Stems:

media (176), 688 (123), 000 (114), capabl (103), news (84), model (70), use (53), 1 (47), gratif (42), assess (42), technolog (38), measur (33), communic (33), studi (32), theori (32), factor (31), run (31), user (31), head (31), inform (31), differ (30),
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Association:
Name: Association for Education in Journalism and Mass Communication
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http://www.aejmc.org


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URL: http://citation.allacademic.com/meta/p519147_index.html
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MLA Citation:

shi, kristy., Ha, Louisa. and Yun, Gi Woong. "Media capabilities as a comprehensive construct for research on media choice: Assessment of a measurement model" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO, Aug 10, 2011 <Not Available>. 2014-11-25 <http://citation.allacademic.com/meta/p519147_index.html>

APA Citation:

shi, k. , Ha, L. and Yun, G. , 2011-08-10 "Media capabilities as a comprehensive construct for research on media choice: Assessment of a measurement model" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO Online <APPLICATION/PDF>. 2014-11-25 from http://citation.allacademic.com/meta/p519147_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study proposed a new comprehensive construct for understanding media choices in terms of news consumption in a multiplatform context for leisure use. Media capabilities is the new construct with three dimensions: 1) technology capabilities, 2) gratification capabilities, and 3) source capabilities. The proposed new model was tested and confirmed with a survey of general population and college students through structural equation modeling. Limitations and suggestions for further study were discussed.


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The News Media, Communication Networks, and Opinion Heterogeneity: A Preliminary Assessment with Agent-Based Modeling


 
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