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Media capabilities as a comprehensive construct for research on media choice: Assessment of a measurement model
Unformatted Document Text:  Running head: Assessment of media capabilities model 13 production and distribution) among media conglomerates brought about a great change in news editorship that hybrid and diverse news content (e.g., infotaiment, edutainment, technotainment, and political soft news) takes place of a single news genre and is provided for readers through diverse formats (i.e., text, video, audio, mixed). Consequentially, users’ topic of interests are becoming complex which in turn stimulates their demands for highly qualified preferred topics and the coverage of diverse content when they decide what news media they should choose. Therefore, we proposed these two items under the factor of source capabilities. Factors and sub-items in the measure of media capabilities are summarized in Table 1. Table 1 factors of media capabilities Factors Item Coding Item Descriptions Sources Technology capabilities TC1 Usefulness (PU) TAM model (Davis et al., 1989; Davis, et al., 1989; Igbaria et al., 1995; Mathieson, 1991) TC2 Ease of Use (PEOU) TC3 Interactivity Diffusion of Innovations (Rogers, 1983) TC4 user control Gratification capabilities GC1 Entertainment gratification Use and Gratification Theory (Katz et al., 1973) GC2 Information gratification Source Capabilities SC1 Credibility News credibility (Flanagin & Metzger, 2000; Schweiger, 2000; Abdulla et al., 2002; Johnson & Kaye,1997, 2000; Lu & Andrews, 2006)

Authors: shi, kristy., Ha, Louisa. and Yun, Gi Woong.
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Running head: Assessment of media capabilities model 
 
13 
 
production  and  distribution)  among  media  conglomerates  brought  about  a  great 
change  in  news  editorship  that  hybrid  and  diverse  news  content  (e.g.,  infotaiment, 
edutainment,  technotainment,  and  political  soft  news)  takes  place  of  a  single  news 
genre  and  is  provided  for  readers  through  diverse  formats  (i.e.,  text,  video,  audio, 
mixed). Consequentially, users’ topic of interests are becoming complex which in turn 
stimulates  their  demands  for  highly  qualified  preferred  topics  and  the  coverage  of 
diverse content when they decide what news media they should choose. Therefore, we 
proposed these two items under the factor of source capabilities.   
Factors  and  sub-items  in  the  measure  of  media  capabilities  are  summarized  in 
Table 1. 
 
Table 1 factors of media capabilities 
 
Factors 
Item 
Coding 
Item Descriptions 
Sources   
 
 
Technology capabilities 
TC1 
Usefulness (PU) 
TAM model (Davis et al., 1989; Davis, et 
al., 1989; Igbaria et al., 1995; Mathieson, 
1991) 
TC2 
Ease of Use (PEOU) 
TC3 
Interactivity 
Diffusion of Innovations (Rogers, 1983) 
TC4 
user control 
 
 
Gratification 
capabilities 
GC1 
Entertainment 
gratification 
Use and Gratification Theory (Katz et al., 
1973) 
GC2 
Information 
gratification   
 
Source   
Capabilities 
SC1 
Credibility 
News  credibility  (Flanagin  &  Metzger, 
2000;  Schweiger,  2000;  Abdulla  et  al., 
2002; Johnson & Kaye,1997, 2000; Lu & 
Andrews, 2006) 


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