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The Concept Of Online Image Of A Brand And Its Application To Nation Brands
Unformatted Document Text:  Giorgi Topouria: The Concept Of Online Image Of A Brand And Its Application To Nation Brands 26 References: Aaker, David A. (1996). Building strong brands. Free Press, New York. Aaker, J. L. (1997). ―Dimensions of Brand Personality‖. Journal of Marketing Research (JMR), 34(3), 347. Albert, S. and Whetten, D. A. (1985). Organisation Identity, in Cummings L. L. and Staw, B. M. (eds). Research in Organisational Behaviour, Vol 7, 263-269, JAI Press, Greenwich, CT AMA. (2007). Dictionary of Marketing Terms. Retrieved from: ? Anholt, S. (2004). Branding places and nations. in: Ahmad, Sameena; Simmons, John; Clifton, Rita. Brands and Branding. Bloomberg Press, London. Anholt, S. (2008). Proceedings from the Workshop 1 Nation Branding. From: Brown, T.J. Dacin, P.A., Pratt, M.G. and Whetten, D.A. (2006). ―Identity, Intended Image, Construed Image, and Reputation: an Interdisciplinary Framework and Suggested Terminology‖, Journal of the Academy of Marketing Science, 34, 2, 99-106 Business Dictionary, Retrieved on May 2, 2010 from: Chaffee, Steven H. (1991). Explication. Newbury Park, Calif.: Sage Publications Inc. Chaffee, Steven H. & Metzger Miriam J. (2001). ―The End of Mass Communication?‖ Mass Communication & Society, 2001, 4(4), 365–379 Christodoulides, George (2009). ―Branding in the post-internet era‖. Marketing Theory.2009; 9: 141-144 Cromwell, Thomas & Kyriacou, Savas. (2009). ―The Concept and Benefits of Nation Branding‖. Retrieved from: Dinnie, Keith. (2007). Nation Branding: Concepts, Issues, Practice. Butterworth Heinemann Doyle, P (1992). Branding, in the Marketing Book, Second Edition (M.J. Baker, ed.). Butterworth-Heinemann, UK East West Communications. (2009). ―Nation Brand Perception Indexes‖. From: East West Communications. (2010). ―East West Global Index 200‖. From: Fan, Y. (2006). ―Banding the nation: what is being branded?‖ Journal of Vacation Marketing, 12:1, 5-14 Fan, Y. (2008). ―Key Perspectives in Nation Image: A Conceptual Framework for Nation Branding‖. From: Fan, Y. (2009). ―Banding a nation: towards a better understanding‖, From: . Frost, Randall. (2008). ―Rating Nation Brands: What Really Counts?‖, From: Gellner, E. (1964). Thought and Change, London: Weidenfeld & Nicholson

Authors: Topouria, Giorgi.
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Giorgi Topouria: The Concept Of Online Image Of A Brand And Its Application To Nation Brands  
Aaker, David A. (1996). Building strong brands. Free Press, New York. 
Aaker, J. L. (1997). ―Dimensions of Brand Personality‖. Journal of Marketing Research (JMR), 
34(3), 347. 
Albert, S. and Whetten, D. A. (1985). Organisation Identity, in Cummings L. L. and Staw, B. M. 
(eds). Research in Organisational Behaviour, Vol 7, 263-269, JAI Press, Greenwich, CT 
AMA. (2007). Dictionary of Marketing Terms. Retrieved from: 
Anholt, S. (2004). Branding places and nations. in: Ahmad, Sameena; Simmons, John; Clifton, Rita. 
Brands and Branding. Bloomberg Press, London. 
Anholt, S. (2008). Proceedings from the Workshop 1 Nation Branding. From: 
Brown, T.J. Dacin, P.A., Pratt, M.G. and Whetten, D.A. (2006). ―Identity, Intended Image, 
Construed Image, and Reputation: an Interdisciplinary Framework and Suggested Terminology‖, 
Journal of the Academy of Marketing Science, 34, 2, 99-106 
Business Dictionary, Retrieved on May 2, 2010 from: 
Chaffee, Steven H. (1991). Explication. Newbury Park, Calif.: Sage Publications Inc. 
Chaffee, Steven H. & Metzger Miriam J. (2001). ―The End of Mass Communication?‖ Mass 
Communication & Society
, 2001, 4(4), 365–379 
Christodoulides, George (2009).  ―Branding in the post-internet era‖. Marketing Theory.2009; 9: 
Cromwell, Thomas & Kyriacou, Savas. (2009). ―The Concept and Benefits of Nation Branding‖. 
Retrieved from: 
Dinnie, Keith. (2007). Nation Branding: Concepts, Issues, Practice. Butterworth Heinemann 
Doyle, P (1992). Branding, in the Marketing Book, Second Edition (M.J. Baker, ed.). Butterworth-
Heinemann, UK 
East West Communications. (2009). ―Nation Brand Perception Indexes‖. From: 
East West Communications. (2010). ―East West Global Index 200‖. From: 
Fan, Y. (2006). ―Banding the nation: what is being branded?‖ Journal of Vacation Marketing, 12:1, 
Fan, Y. (2008). ―Key Perspectives in Nation Image: A Conceptual Framework for Nation Branding‖. 
Fan, Y. (2009). ―Banding a nation: towards a better understanding‖, From: 
Frost, Randall. (2008). ―Rating Nation Brands: What Really Counts?‖, From: 
Gellner, E. (1964). Thought and Change, London: Weidenfeld  & Nicholson 

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