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Seeking to understand interactivity in church websites
Unformatted Document Text:  Seeking to understand interactivity in church websites LifeChurch.tv. (2009). LifeChurch.tv. Retrieved from http://www.lifechurch.tv/history. Massey, B. L., & Levy, M. R. (1999). Interactivity, online journalism, and English-language Web newspapers in Asia. Journalism & Mass Communication Quarterly, 76, 138–151. McMillan, S.J., Hoy, M. G., Kim, J., & McMahan, C. (2008). A Multifaceted Tool for a Complex Phenomenon: Coding Web-Based Interactivity as Technologies for Interaction Evolve. Journal of Computer-Mediated Communication, 13, 794–826. McMillan, S. J. (1998). Who pays for content? Funding in interactive media. Journal of Computer Mediated Communication, 4(1), Retrieved from http://www.asc.upenn.edu/courses/ comm334/Docs/paying%20for.pdf Meyer, G. (2004). Diffusion methodology: Time to innovate? Journal of Health Communication. 9, 59-69. Minishi-Majanja, M. K., & Kiplang'at, J. (2005). The diffusion of innovations theory as a theoretical framework in library and information science research. South African Journal of Library & Information Science, 71, 211-224. Murray, C. E. (2009). Diffusion of Innovation Theory: A bridge for the research-practice gap in counseling. Journal of Counseling & Development, 87, 108-116. Okazaki, S. (2005). Searching the Web for global brands: How American brands standardise their websites in Europe. European Journal of Marketing, 39, 87–109. Paul, M. J. (2001). Interactive disaster communication on the Internet: A content analysis of sixty-four disaster relief home pages. Journalism & Mass Communication Quarterly, 78, 739–753. Pew (2008). U.S religious landscape survey. Retrieved October 3, 2009, from http://religions.pewforum.org/reports. Pulliam, S. (2009). The art of cyber church. Christianity Today. 53(9), 50-53. Rafaeli, S., & Sudweeks, F. (1997). Networked interactivity. Journal of Computer Mediated Communication, 2(4). Retrieved from http://onlinelibrary.wiley.com.proxy.lib.utk.edu:90/doi/10.1111/j.1083-6101.1997.tb00201.x/full on Oct. 22, 2010. Rafaeli, S. (1988). Interactivity: From new media to communication. In R. P. Hawkins, J. M. Wieman, & S. Pingree (Eds.), Advancing communication science: Merging mass and interpersonal processes (pp. 110-134). Newbury Park, CA: Sage. 26

Authors: Broaddus, Matthew.
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Seeking to understand interactivity in church websites
LifeChurch.tv. (2009). LifeChurch.tv. Retrieved from http://www.lifechurch.tv/history.
Massey, B. L., & Levy, M. R. (1999). Interactivity, online journalism, and English-language
Web newspapers in Asia. Journalism & Mass Communication Quarterly, 76, 138–151. 
McMillan, S.J., Hoy, M. G., Kim, J., & McMahan, C. (2008). A Multifaceted Tool for a Complex 
Phenomenon: Coding Web-Based Interactivity as Technologies for Interaction Evolve. Journal 
of Computer-Mediated Communication,
 13, 794–826.
McMillan, S. J. (1998). Who pays for content? Funding in interactive media. Journal of
Computer Mediated Communication, 4(1), Retrieved from 
http://www.asc.upenn.edu/courses/ comm334/Docs/paying%20for.pdf
Meyer, G. (2004). Diffusion methodology: Time to innovate? Journal of Health Communication
9, 59-69.
Minishi-Majanja, M. K., & Kiplang'at, J. (2005). The diffusion of innovations theory as a 
theoretical framework in library and information science research. South African 
Journal of Library & Information Science, 71
, 211-224.
Murray, C. E. (2009). Diffusion of Innovation Theory: A bridge for the research-practice gap in 
counseling. Journal of Counseling & Development, 87, 108-116. 
Okazaki, S. (2005). Searching the Web for global brands: How American brands standardise
their websites in Europe. European Journal of Marketing, 39, 87–109. 
Paul, M. J. (2001). Interactive disaster communication on the Internet: A content analysis of
sixty-four disaster relief home pages. Journalism & Mass Communication Quarterly
78, 739–753.
Pew (2008). U.S religious landscape survey. Retrieved October 3, 2009, from 
http://religions.pewforum.org/reports. 
Pulliam, S. (2009). The art of cyber church. Christianity Today53(9), 50-53.
Rafaeli, S., & Sudweeks, F. (1997). Networked interactivity. Journal of Computer Mediated 
Communication
, 2(4). Retrieved from 
http://onlinelibrary.wiley.com.proxy.lib.utk.edu:90/doi/10.1111/j.1083-
6101.1997.tb00201.x/full on Oct. 22, 2010.
Rafaeli, S. (1988). Interactivity: From new media to communication. In R. P. Hawkins, J. M. 
Wieman, & S. Pingree (Eds.), Advancing communication science: Merging mass and 
interpersonal processes
 (pp. 110-134). Newbury Park, CA: Sage.
26


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