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Seeing what you get: A comparison of newspapers’ visual brand personalities and consumer perceptions
Unformatted Document Text:  graphics on a large-format page. Although it is unfair to say that all newspapers should change, many could benefit from either polishing their current brand or undertaking a more dramatic rebrand, focusing specifically on increasing and strengthening their personality through visual branding. 25

Authors: Jewett, Adriane. and Reinardy, Scott.
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background image
graphics on a large-format page.  
Although it is unfair to say that all newspapers should change, many could 
benefit from either polishing their current brand or undertaking a more dramatic 
rebrand, focusing specifically on increasing and strengthening their personality 
through visual branding. 
25


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