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How the Smartphone Is Changing College Student Mobile Usage and Advertising Acceptance: A Seven-Year Analysis
Unformatted Document Text:  HOW THE SMARTPHONE IS CHANGING COLLEGE STUDENT MOBILE USAGE AND ADVERTISING ACCEPTANCE: A SEVEN-YEAR ANALYSIS Submitted by: Michael Hanley Associate Professor Department of Journalism Ball State University Muncie, IN 47306 765.285.8213 ## email not listed ## 2011 AEJMC Conference St. Louis, Missouri August 2011 1

Authors: Hanley, Michael.
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HOW THE SMARTPHONE IS CHANGING COLLEGE STUDENT 
MOBILE USAGE AND ADVERTISING ACCEPTANCE: 
A SEVEN-YEAR ANALYSIS
Submitted by:
Michael Hanley
Associate Professor
Department of Journalism
Ball State University
Muncie, IN 47306
765.285.8213
2011 AEJMC Conference
St. Louis, Missouri
August 2011
1


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