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How the Smartphone Is Changing College Student Mobile Usage and Advertising Acceptance: A Seven-Year Analysis
Unformatted Document Text:  HOW THE SMARTPHONE IS CHANGING COLLEGE STUDENT MOBILE USAGE AND ADVERTISING ACCEPTANCE: A SEVEN-YEAR ANALYSIS Story , L. (2007). “For watching ads, cellphone users will get perks.” Retrieved 03/01/10 from, Sultan, F., and Rohm, A. (2006). “Brand in the Hand: An Exploratory Study of Mobile Marketing Communications.” Institute for Global Innovation Management, Northeastern University. Swallow, E. (2010). “Top 5 Mobile Advertising Trends To Watch.” Retrieved 2/1/2011 from, Tahtinen, J., and Salo, J. (2003). “Special Feature of Mobile Advertising and their Utilization.” Marketing, University of Oulu, Hawaii. Telephia (2006). “Cell Phone Usage Highest Among African-American and Hispanic Consumers, According to Telephia.” Retrieved 3/11/10 from, insights_011706.html Tsang, M., Ho, S.-C., and Liang, T.-P. (2004). “Consumer Attitudes Toward Mobile Advertising.” International Journal of Electronic Commerce, Vol. 83, No. 3, pp. 65-78. Varshney, U. (2003). “Issues, requirements and support for location-intensive mobile commerce applications.” International Journal of Mobile Communications, Vol. 1. No. 3, pp. 247-263 Wehmeyer, K. and Muller-Lankenau, C. (2005). “Mobile Couponing - Measuring Consumers’ Acceptance and Preferences with a Limit Conjoint Approach.” In the Proceedings of the 18th Bled eConference, Bled, Slovenia. Wu, J.-H., & Wang, S.-C. (2004). “What drives mobile commerce? An empirical evaluation of the revised technology acceptance model.” Information & Management, Vol. 42, July. Vatanparast, R. & Butt, A.H. (2010). “An Empirical Study of Factors Affecting Use of Mobile Advertising.” International Journal of Mobile Marketing, Vol. 5, No. 1, pp. 29-40. Zickuhr, K. (2011). “Generations and their gadgets.” Pew Internet & American Life Project. Retrieved 1/13/2011 from, 10

Authors: Hanley, Michael.
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, L. (2007). “For watching ads, cellphone users will get perks.” Retrieved 03/01/10 from,
Sultan, F., and Rohm, A. (2006). “Brand in the Hand: An Exploratory Study of Mobile Marketing 
Communications.” Institute for Global Innovation Management, Northeastern University.
Swallow, E. (2010). “Top 5 Mobile Advertising Trends To Watch.” Retrieved 2/1/2011 
Tahtinen, J., and Salo, J. (2003). “Special Feature of Mobile Advertising and their Utilization.” 
Marketing, University of Oulu, Hawaii.
Telephia (2006). “Cell Phone Usage Highest Among African-American and Hispanic Consumers, 
According to Telephia.” Retrieved 3/11/10 from, 
Tsang, M., Ho, S.-C., and Liang, T.-P. (2004). “Consumer Attitudes Toward Mobile Advertising.” 
International Journal of Electronic Commerce, Vol. 83, No. 3, pp. 65-78.
Varshney, U. (2003). “Issues, requirements and support for location-intensive mobile commerce 
applications.” International Journal of Mobile Communications, Vol. 1. No. 3, pp. 247-263 
Wehmeyer, K. and Muller-Lankenau, C. (2005). “Mobile Couponing - Measuring Consumers’ 
Acceptance and Preferences with a Limit Conjoint Approach.” In the Proceedings of the 18th Bled 
eConference, Bled, Slovenia.
Wu, J.-H., & Wang, S.-C. (2004). “What drives mobile commerce? An empirical evaluation of the 
revised technology acceptance model.” Information & Management, Vol. 42, July.
Vatanparast, R. & Butt, A.H. (2010). “An Empirical Study of Factors Affecting Use of Mobile  
Advertising.” International Journal of Mobile Marketing, Vol. 5, No. 1, pp. 29-40.
Zickuhr, K. (2011). “Generations and their gadgets.” Pew Internet & American Life Project. Retrieved 
1/13/2011 from,

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