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Journalism as a viable career choice: What guidance counselors are telling students
Unformatted Document Text:  14 Guidance counselors were asked about their knowledge of new media and how that knowledge influenced their recommendation toward a career in journalism. Specifically, using a scale of 1 (very weak) to 5 (very strong) counselors were asked about their knowledge of online journalism, media convergence, journalist bloggers, and social media. Table 1 (see appendix) indicates that counselors rated themselves having the strongest knowledge in social media (35.1%). This was followed by online journalism (30%), media convergence (21%), and journalist bloggers (14%). Conversely, 56% indicated they were weak or very weak in the knowledge of journalist bloggers, followed by media convergence (46%), online journalism (39%), and social media (both at 30%). Relationship of knowledge and career recommendation The relationship between knowledge of media and recommendations to pursue a journalism career proved to be not significant. That is, whether or not guidance counselors’ self-perceptions of their knowledge of online journalism, media convergence, journalist bloggers, and social media had no significant impact on their likelihood to recommend a journalism career for students. Media Influence on journalism as career choice Using a scale of 1 (very discouraging) to 5 (very encouraging), guidance counselors were asked a series of questions regarding their perceptions of how the media portray the future of journalism. Almost 67% of the respondents said that the media portray the future of newspapers as very discouraging (M=2.09, SD=.931) They were more optimistic as to how the media portray national and local television news with about 60% and 63%, respectively, saying they were encouraged or very encouraged (M=3.58,

Authors: Rentner, Terry., Oyer, Seth. and Flynn, Mark.
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14
Guidance counselors were asked about their knowledge of new media and how 
that knowledge influenced their recommendation toward a career in journalism. 
Specifically, using a scale of 1 (very weak) to 5 (very strong) counselors were asked 
about their knowledge of online journalism, media convergence, journalist bloggers, and 
social media.  Table 1 (see appendix) indicates that counselors rated themselves having 
the strongest knowledge in social media (35.1%).  This was followed by online 
journalism (30%), media convergence (21%), and journalist bloggers (14%).  Conversely, 
56% indicated they were weak or very weak in the knowledge of journalist bloggers, 
followed by media convergence (46%), online journalism (39%), and social media (both 
at 30%).
Relationship of knowledge and career recommendation
The relationship between knowledge of media and recommendations to pursue a 
journalism career proved to be not significant.  That is, whether or not guidance 
counselors’ self-perceptions of their knowledge of online journalism, media convergence, 
journalist bloggers, and social media had no significant impact on their likelihood to 
recommend a journalism career for students.
Media Influence on journalism as career choice
Using a scale of 1 (very discouraging) to 5 (very encouraging), guidance 
counselors were asked a series of questions regarding their perceptions of how the media 
portray the future of journalism.   Almost 67% of the respondents said that the media 
portray the future of newspapers as very discouraging (M=2.09, SD=.931)  They were 
more optimistic as to how the media portray national and local television news with about 
60% and 63%, respectively, saying they were encouraged or very encouraged (M=3.58, 


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