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Journalism as a viable career choice: What guidance counselors are telling students
Unformatted Document Text:  3Journalism as a viable career guidance counselors are telling students Some may define journalism as being in a crisis state. This seems to be concentrated in some countries, including the U.S. and Great Britain, but not at all in others. According to the Organisation for Economic Co-operation and Development (OECD) (2010) only five of the13 OECD countries reported declines in newspaper publishing from 2004 to 2009—the U.S. led all others with a decline of 20%, followed by Japan (- 9%) and Great Britain (-7%). Moreover, in 2007, the U.S. was the only country in decline. In fact, Turkey (+50%) and Greece (+35%) enjoyed significant increases in newspaper publication from 2004 to 2009 (OECD, 2010). Taken globally, newspaper growth has slowed steadily since 2004. By region, North America showed the first significant signs of decline in 2006 while the Asian Pacific region did not show decline until 2009 when they estimated -6% overall (OECD, 2010). Current media attention in the U.S. has further put journalism under the microscope of scrutiny in the public sphere. The disappearance of newspapers and explosion of user-generated content (i.e. blogs) has led to skepticism of journalism as a viable career choice. One worry is that guidance counselors are being influenced by overly negative media coverage and are exerting a bias against recommending journalism to high school students. The concern for the lack of accurate information being provided to high school seniors is one with potential dire consequences for the journalism major. The purpose of this investigation is to determine what guidance counselors know about the current status and future of journalism; to assess the influence that media coverage on the decline of traditional journalism, particularly newspapers, has on their recommendation of a journalism career; and, to compare how highly they would

Authors: Rentner, Terry., Oyer, Seth. and Flynn, Mark.
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3
Journalism as a viable career
guidance counselors are telling students
Some may define journalism as being in a crisis state.  This seems to be concentrated 
in some countries, including the U.S. and Great Britain, but not at all in others. 
According to the Organisation for Economic Co-operation and Development (OECD) 
(2010) only five of the13 OECD countries reported declines in newspaper publishing 
from 2004 to 2009—the U.S. led all others with a decline of 20%, followed by Japan (-
9%) and Great Britain (-7%).  Moreover, in 2007, the U.S. was the only country in 
decline.  In fact, Turkey (+50%) and Greece (+35%) enjoyed significant increases in 
newspaper publication from 2004 to 2009 (OECD, 2010).  Taken globally, newspaper 
growth has slowed steadily since 2004.  By region, North America showed the first 
significant signs of decline in 2006 while the Asian Pacific region did not show decline 
until 2009 when they estimated -6% overall (OECD, 2010).   
Current media attention in the U.S. has further put journalism under the 
microscope of scrutiny in the public sphere.  The disappearance of newspapers and 
explosion of user-generated content (i.e. blogs) has led to skepticism of journalism as a 
viable career choice.  One worry is that guidance counselors are being influenced by 
overly negative media coverage and are exerting a bias against recommending journalism 
to high school students.  The concern for the lack of accurate information being provided 
to high school seniors is one with potential dire consequences for the journalism major. 
The purpose of this investigation is to determine what guidance counselors know 
about the current status and future of journalism; to assess the influence that media 
coverage on the decline of traditional journalism, particularly newspapers, has on their 
recommendation of a journalism career; and, to compare how highly they would 


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