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Journalism as a viable career choice: What guidance counselors are telling students
Unformatted Document Text:  5Journalism as a viable career gloomier outlook about the future of journalism then newspaper editors—64% of broadcast execs thought the profession was headed in the wrong direction compared to 49% of newspaper editors. Overall, only 46% of execs polled thought their organization would survive more than ten years from now without significant new revenue sources. Though the perceptions of news execs do not suggest certain doom for newspapers, the majority of respondents do view a field in decay. Media coverage of the poll portrays a dim lit future for journalism. A recent New York Times article covering the story ran the headline: “Poll Finds Pessimism Among Print and Broadcast Journalists” (Perez-Pena, 2010). Though media portrayals and some industry experts suggest a field in decay, other professionals and academics are more optimistic, including those polled in the 2010 Pew study. Fifty-one percent of newspaper editors surveyed thought journalism was actually headed in the right direction, and despite massive cutbacks in personnel, two-thirds of all respondents reported that they can still effectively do their job (Pew, 2010). Also, in an annual meeting of industry experts from the American Society of News Editors (ASNE), 25 leaders in the field discussed and dispelled common myths about the future of journalism. The committee meeting resulted in six opinion pieces, each addressing one damaging myth portrayed in recent media. Among these myths, three are of particular importance for the current investigation: myth one—newspapers are washed up; myth two —newspapers are no longer relevant; myth three—the web and digital technologies are killing news organizations (Sullivan, 2010). Margaret Sullivan, editor of the Buffalo News, in an attempt to dispel the myth that newspapers are washed up, discusses the false predictions of doom spelled out by articles such as Time Magazine’s “The Ten Most

Authors: Rentner, Terry., Oyer, Seth. and Flynn, Mark.
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Journalism as a viable career
gloomier outlook about the future of journalism then newspaper editors—64% of 
broadcast execs thought the profession was headed in the wrong direction compared to 
49% of newspaper editors.  Overall, only 46% of execs polled thought their organization 
would survive more than ten years from now without significant new revenue sources. 
Though the perceptions of news execs do not suggest certain doom for newspapers, the 
majority of respondents do view a field in decay.  Media coverage of the poll portrays a 
dim lit future for journalism.  A recent New York Times article covering the story ran the 
headline: “Poll Finds Pessimism Among Print and Broadcast Journalists” (Perez-Pena, 
Though media portrayals and some industry experts suggest a field in decay, other 
professionals and academics are more optimistic, including those polled in the 2010 Pew 
study.  Fifty-one percent of newspaper editors surveyed thought journalism was actually 
headed in the right direction, and despite massive cutbacks in personnel, two-thirds of all 
respondents reported that they can still effectively do their job (Pew, 2010).  Also, in an 
annual meeting of industry experts from the American Society of News Editors (ASNE), 
25 leaders in the field discussed and dispelled common myths about the future of 
journalism.  The committee meeting resulted in six opinion pieces, each addressing one 
damaging myth portrayed in recent media.  Among these myths, three are of particular 
importance for the current investigation: myth one—newspapers are washed up; myth two
—newspapers are no longer relevant; myth three—the web and digital technologies are 
killing news organizations (Sullivan, 2010).  Margaret Sullivan, editor of the Buffalo 
News, in an attempt to dispel the myth that newspapers are washed up, discusses the false 
predictions of doom spelled out by articles such as Time Magazine’s “The Ten Most 

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