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Journalism as a viable career choice: What guidance counselors are telling students
Unformatted Document Text:  6 Endangered Newspapers in America” (McIntyre, 2009). According to McIntyre, ten major dailies would follow the Rocky Mountain News and the Seattle Post-Intelligencer by closing their doors in the next 18 months. Sullivan (2010) points out that, as the timetable nears, not one of the predicted collapses has occurred. Further, the two aforementioned papers that did end publication were in markets with fierce competition from another prominent daily—making their failures somewhat unique. Neil Brown, executive editor of the St. Petersburg Times addressed myth two, that newspapers are no longer relevant. Brown (2010) contends that even though advertising dollars are in decline, newspaper audiences are not. People still need and rely on information obtained solely from newspapers. Kevin Goldberg of Fletcher, Heald & Hildreth (a telecommunications law firm), discussed myth three, that the Internet is killing news organizations. Goldberg (2010) also points to the large audience to support his claims that newspapers are and will continue to be viable businesses. According to the Pew Project for Excellence in Journalism’s 2010 annual report on the state of the news media, newspaper circulation remains strong at 48.6 million (daily) and 49.1 million (Sunday) (Pew State of the News Media, 2010). Moreover, the Newspaper Association of America recently reported that newspaper websites are still perceived as the most trustworthy, credible, and informative outlets to obtain news content (Newspaper Association of America, 2010). Even the Newspaper Death Watch shares some optimism about the future of news—pointing to the potential for integration and convergence among traditional and new news media. It is clear that media coverage does not paint a happy future for journalism, but the ink has not dried on whether the future of American journalism is as damaged as

Authors: Rentner, Terry., Oyer, Seth. and Flynn, Mark.
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Endangered Newspapers in America” (McIntyre, 2009).  According to McIntyre, ten 
major dailies would follow the Rocky Mountain News and the Seattle Post-Intelligencer 
by closing their doors in the next 18 months.  Sullivan (2010) points out that, as the 
timetable nears, not one of the predicted collapses has occurred.  Further, the two 
aforementioned papers that did end publication were in markets with fierce competition 
from another prominent daily—making their failures somewhat unique.  Neil Brown, 
executive editor of the St. Petersburg Times addressed myth two, that newspapers are no 
longer relevant.  Brown (2010) contends that even though advertising dollars are in 
decline, newspaper audiences are not.  People still need and rely on information obtained 
solely from newspapers.  Kevin Goldberg of Fletcher, Heald & Hildreth (a 
telecommunications law firm), discussed myth three, that the Internet is killing news 
organizations.  Goldberg (2010) also points to the large audience to support his claims 
that newspapers are and will continue to be viable businesses. According to the Pew 
Project for Excellence in Journalism’s 2010 annual report on the state of the news media, 
newspaper circulation remains strong at 48.6 million (daily) and 49.1 million (Sunday) 
(Pew State of the News Media, 2010).  Moreover, the Newspaper Association of America 
recently reported that newspaper websites are still perceived as the most trustworthy, 
credible, and informative outlets to obtain news content (Newspaper Association of 
America, 2010). Even the Newspaper Death Watch shares some optimism about the 
future of news—pointing to the potential for integration and convergence among 
traditional and new news media.      
It is clear that media coverage does not paint a happy future for journalism, but 
the ink has not dried on whether the future of American journalism is as damaged as 


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