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The Diffusion of an Online Community Newspaper Among College Students

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Abstract:

As more news consumers are turning to online news instead of traditional news sources, the diffusion of online newspapers within communities needs further empirical investigation. This study tested a diffusion model for an online newspaper among a community of college students (N = 428). Community attachment was shown to be a predictor of one’s level of interactive feature use and ratings of credibility for an online newspaper. An individual’s level of use for interactive features on the online community newspaper website was shown to predict satisfaction with the online newspaper. Higher credibility ratings positively predicted satisfaction with the online newspaper, although there were gender differences in ratings of credibility. The application of this research to future studies is also addressed.

Most Common Document Word Stems:

onlin (169), communiti (145), newspap (145), news (125), use (85), diffus (53), featur (51), credibl (48), research (43), interact (41), model (41), media (39), communic (39), attach (31), websit (30), read (30), studi (29), print (29), one (27), item (26), colleg (26),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p519310_index.html
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MLA Citation:

Hunt, Daniel., Atkin, David. and Kowal, Chris. "The Diffusion of an Online Community Newspaper Among College Students" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO, Aug 10, 2011 <Not Available>. 2014-11-25 <http://citation.allacademic.com/meta/p519310_index.html>

APA Citation:

Hunt, D. , Atkin, D. and Kowal, C. , 2011-08-10 "The Diffusion of an Online Community Newspaper Among College Students" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO Online <PDF>. 2014-11-25 from http://citation.allacademic.com/meta/p519310_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: As more news consumers are turning to online news instead of traditional news sources, the diffusion of online newspapers within communities needs further empirical investigation. This study tested a diffusion model for an online newspaper among a community of college students (N = 428). Community attachment was shown to be a predictor of one’s level of interactive feature use and ratings of credibility for an online newspaper. An individual’s level of use for interactive features on the online community newspaper website was shown to predict satisfaction with the online newspaper. Higher credibility ratings positively predicted satisfaction with the online newspaper, although there were gender differences in ratings of credibility. The application of this research to future studies is also addressed.


Similar Titles:
The Effects of Interactive News Presentation on Perceived User Satisfaction of Online Community Newspapers

A Panel Study of Community Attachment and Local News Media Use

The Use of Interactive Features on News Websites: An International and Interorganizational Comparative Study

Communicative Presence Model and Online Learning Communities: Interactions, Language, and Perspectives


 
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