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The Diffusion of an Online Community Newspaper Among College Students
Unformatted Document Text:  Diffusion Online News 11 introductory level courses and were awarded course credit for completion of the survey. The percentage of female participants was 51% and the percentage of male participants was 49%. An a priori power analysis was calculated using the software program G*Power 3.1 (Faul, Erfelder, Lang, & Buchner, 2009) and a sample size of 318 were needed to get an effect size of .37. Measures Use of interactive features: To measure interactive feature use on the community newspaper website, a scale was adapted from items developed by Chung and Nah (2009). Respondents were asked how frequently they make use of interactive features on news websites. Additional items asked respondents to answer questions based on their use of specific interactive features on a response scale ranging from not at all (1) to very frequently (7). The types of interactive features included in the items were: most popular link, most commented link, poll, electronic content submissions, letter-to-the-editor link, byline email address links, share this function, tweet or Twitter function, archive, search, sign in, Facebook link, recommended articles link, and forums or comment features. The alpha reliability of the fifteen item scale was .87. Perceived satisfaction: To measure perceived satisfaction, a six-item response scale was used (Chung & Nah, 2009). The responses ranged from (1) being the least satisfied to (7) being the most satisfied. The six items used to measure perceived satisfaction were: “My community news site builds a relationship with me”; “I would like to visit my community news site again”; “I am satisfied with the services of my community news site”; “I feel comfortable in surfing my community news site”; “My community news site is a good place to spend my time”; and “I would rate my community news site as one of the best”. The alpha reliability of the scale was . 86.

Authors: Hunt, Daniel., Atkin, David. and Kowal, Chris.
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Diffusion Online News 11
introductory level courses and were awarded course credit for completion of the survey.  The 
percentage of female participants was 51% and the percentage of male participants was 49%.  An 
a priori power analysis was calculated using the software program G*Power 3.1 (Faul, Erfelder, 
Lang, & Buchner, 2009) and a sample size of 318 were needed to get an effect size of .37.
Use of interactive features: To measure interactive feature use on the community 
newspaper website, a scale was adapted from items developed by Chung and Nah (2009). 
Respondents were asked how frequently they make use of interactive features on news websites. 
Additional items asked respondents to answer questions based on their use of specific interactive 
features on a response scale ranging from not at all (1) to very frequently (7).  The types of 
interactive features included in the items were: most popular link, most commented link, poll, 
electronic content submissions, letter-to-the-editor link, byline email address links, share this 
function, tweet or Twitter function, archive, search, sign in, Facebook link, recommended 
articles link, and forums or comment features.  The alpha reliability of the fifteen item scale 
was .87.
Perceived satisfaction: To measure perceived satisfaction, a six-item response scale was 
used (Chung & Nah, 2009).  The responses ranged from (1) being the least satisfied to (7) being 
the most satisfied.  The six items used to measure perceived satisfaction were: “My community 
news site builds a relationship with me”; “I would like to visit my community news site again”; 
“I am satisfied with the services of my community news site”; “I feel comfortable in surfing my 
community news site”; “My community news site is a good place to spend my time”; and “I 
would rate my community news site as one of the best”.  The alpha reliability of the scale was .

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