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The Diffusion of an Online Community Newspaper Among College Students
Unformatted Document Text:  Diffusion Online News 2 Abstract As more news consumers are turning to online news instead of traditional news sources, the diffusion of online newspapers within communities warrants further empirical investigation. This study tested a diffusion model for an online newspaper among a community of college students (N = 428). Community attachment was shown to be a predictor of one’s level of interactive feature use and ratings of credibility for an online newspaper. An individual’s level of use for interactive features on the online community newspaper website was shown to predict satisfaction with the online newspaper. Higher credibility ratings positively predicted satisfaction with the online newspaper, although there were sex differences in ratings of credibility.

Authors: Hunt, Daniel., Atkin, David. and Kowal, Chris.
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Diffusion Online News 2
Abstract
As more news consumers are turning to online news instead of traditional news sources, the 
diffusion of online newspapers within communities warrants further empirical investigation. 
This study tested a diffusion model for an online newspaper among a community of college 
students (N = 428).  Community attachment was shown to be a predictor of one’s level of 
interactive feature use and ratings of credibility for an online newspaper.  An individual’s level 
of use for interactive features on the online community newspaper website was shown to predict 
satisfaction with the online newspaper.  Higher credibility ratings positively predicted 
satisfaction with the online newspaper, although there were sex differences in ratings of 
credibility.  


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