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The Diffusion of an Online Community Newspaper Among College Students
Unformatted Document Text:  Diffusion Online News 23 Table 2 Factor Loadings on the Interactive Feature Use Scale Item Choice Features Interpersonal Features Most Popular .74 Most Commented .69 Interactive Feature Use .66 Recommended Articles .63 Archive .56 Poll .51 Search .52 Sign In .52 Byline .76 Contact Us .74 Content Submissions .72 Share .72 Forums .60 Twitter .52 Facebook Link .48 Note: Standardized factor loadings obtained from AMOS.

Authors: Hunt, Daniel., Atkin, David. and Kowal, Chris.
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Diffusion Online News 23
Table 2
Factor Loadings on the Interactive Feature Use Scale
Item
Choice Features
Interpersonal Features
Most Popular
.74
Most Commented
.69
Interactive Feature Use
.66
Recommended Articles
.63
Archive
.56
Poll
.51
Search
.52
Sign In
.52
Byline
.76
Contact Us
.74
Content Submissions
.72
Share
.72
Forums
.60
Twitter
.52
Facebook Link
.48
Note: Standardized factor loadings obtained from AMOS.  


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