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The Diffusion of an Online Community Newspaper Among College Students
Unformatted Document Text:  Diffusion Online News 24 Table 3 Factor Loadings for the Credibility Scale Item Source Credibility Timeliness Accurate .71 Fair .67 Balanced .65 Believable .64 Trust .63 Whole Story .63 Objective .41 Current .81 Up-to-date .75 Timely .65 Note: Standardized factor loadings obtained from AMOS. Two items were dropped from the scale because of poor loadings on either construct, biased and dishonest.

Authors: Hunt, Daniel., Atkin, David. and Kowal, Chris.
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Diffusion Online News 24
Table 3
Factor Loadings for the Credibility Scale
Item
Source Credibility
Timeliness
Accurate
.71
Fair
.67
Balanced
.65
Believable
.64
Trust
.63
Whole Story
.63
Objective
.41
Current
.81
Up-to-date
.75
Timely
.65
Note: Standardized factor loadings obtained from AMOS.  Two items were dropped from the scale because of
 poor loadings on either construct, biased and dishonest.


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