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The Diffusion of an Online Community Newspaper Among College Students
Unformatted Document Text:  Diffusion Online News 29 O’ Brien, R.M. (2007). A caution regarding rules of thumb for variance inflation factors. Quality & Quantity, 41, 673-690. Olien, C.N., Donohue, G.A., & Tichenor, P.J. (1978). Community Structure and Media Use. Journalism Quarterly, 55 (3), 455-455. Pew Research Center for the People and the Press (2009, March). Stop the presses? Many Americans wouldn’t care a lot if local newspapers folded. [online]. Available URL: Pew Research Center's Project for Excellence in Journalism (2011, March). The state of the news media 2011: an annual report on American journalism [online]. Available URL: Putnam, R.D. (2007). E Pluribus Unum: Diversity and community in the twenty-first century. Scandanavian Political Studies, 30 (2), 137-174. Rogers, E. M. (1995). The Diffusion of Innovations (4th ed.). New York: The Free Press. Rothenbuhler, E.W., Mullen, L.J., DeLaurell, R., & Ryul Ryo, C. (1996). Communication, Community Attachment and Involvement. Journalism and Mass Communication Quarterly, 73 (2), 445-466. Rubin, A.M. (2002). The Uses-And-Gratifications Perspective of Media Effects. In J. Bryant & D. Zillman (Eds.), Media Effects: Advances in theory and research (pp. 525- 582). Mahwah, NJ: Lawrence Erlbaum Associates. Ruggiero, T.E. (2000). Uses and gratifications theory in the 21 st century. Mass Communication and Society, 3 (1), 3-37. Salwen, M. (2005). Online News Trends. In M.B. Salwen, B. Garrison, & P.D. Driscoll (Eds.), Online News and the Public (pp. 47-79). Mahwah, NJ: Lawrence Erlbaum

Authors: Hunt, Daniel., Atkin, David. and Kowal, Chris.
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Diffusion Online News 29
O’ Brien, R.M.  (2007).  A caution regarding rules of thumb for variance inflation factors.  
Quality & Quantity, 41, 673-690.
Olien, C.N., Donohue, G.A., & Tichenor, P.J.  (1978).  Community Structure and Media 
Use.  Journalism Quarterly, 55 (3), 455-455.
Pew Research Center for the People and the Press (2009, March).  Stop the presses? Many 
Americans wouldn’t care a lot if local newspapers folded.  [online].  Available URL:
Pew Research Center's Project for Excellence in Journalism (2011, March). The state of the news 
media 2011: an annual report on American journalism [online]. Available URL:
Putnam, R.D.  (2007).  E Pluribus Unum: Diversity and community in the twenty-first 
century.  Scandanavian Political Studies, 30 (2), 137-174.
Rogers, E. M. (1995). The Diffusion of Innovations (4th ed.). New York: The Free Press.
Rothenbuhler, E.W., Mullen, L.J., DeLaurell, R., & Ryul Ryo, C.  (1996).  
Communication, Community Attachment and Involvement.  Journalism and Mass 
Communication Quarterly, 73 (2), 445-466.
Rubin, A.M.  (2002).  The Uses-And-Gratifications Perspective of Media Effects.  In J.  
Bryant & D.  Zillman (Eds.), Media Effects: Advances in theory and research (pp.  525-
582).  Mahwah, NJ: Lawrence Erlbaum Associates.
Ruggiero, T.E.  (2000).  Uses and gratifications theory in the 21
 century.  Mass Communication  
and Society, 3 (1), 3-37.
Salwen, M.  (2005).  Online News Trends.  In M.B.  Salwen, B.  Garrison, & P.D.  Driscoll 
(Eds.), Online News and the Public (pp.  47-79).  Mahwah, NJ: Lawrence Erlbaum 

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