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The pregnancy of “Skinny Moms” for Sale!: Representations of Celebrity Moms’ Pregnancies in Korean Online Media
Unformatted Document Text:  “Skinny Moms” - 12 enough to have a good constitution. It presents two options for ordinary mothers: Regretting their laziness or complaining about their “bad” genes. Third, by online entertainment journalism, interests in stars‟ beautiful and thin pregnancies are naturally connected to what they consume in order to maintain their bodies. What they eat and what they buy becomes the center of attention. Recently, the names of postnatal care centers that female celebrities use have been on everyone‟s lips. “Using S postnatal care center that Young-Ae lee has chosen costs 10,000 dollar for two weeks. The fee is similar to that of D postnatal care center that So-Young Koh used. They are the most expensive ones in the nation.” (22 Feb. 2011 Sports Chosun) “So-Young Koh entered a super luxury postnatal care center that costs 10,000 dollar for two weeks…The center provides skin care service and a private secretary. When a mother and a baby need to move, the first-class limousine is offered.” (11 Oct. 2010, Maeil Business) “A person involved in an expensive postnatal care center said that „Female celebrities who got back to their shape soon must have received thousands-dollars-worth massages.‟” (13 Oct. 2010, Sports Hankook). In Asian culture, women who have just given birth to their baby do not quickly return to their everyday life, unlike Western women. Traditionally, Korean women took a rest for a few weeks at home with the help of their mother or mother-in-law. Now most Korean mothers spend a few weeks in postnatal care centers having experts to help them. In Korea, it is believed that postnatal care is very important to women‟s health for their lifetime well-being. Female celebrities‟ super luxury postnatal care centers, in fact, caused a public debate. Some argue that the celebrities deserve it and others argue that it is extravagance. However, the use of such centers also resulted in a great public relations impact on non-celebrities. An actress, Hee-Sun Kim, even mentioned the name of a postnatal care center in her book about her own motherhood and it suddenly became famous. These examples make it clear that the stars‟ beautiful and thin pregnant and post-partum bodies are closely related to their own consumption and have an impact on real moms‟ consumption.

Authors: Chae, Jiyoung.
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“Skinny Moms” - 12   
enough to have a good constitution. It presents two options for ordinary mothers: Regretting their 
laziness or complaining about their “bad” genes.   
Third, by online entertainment journalism, interests in stars‟ beautiful and thin pregnancies 
are naturally connected to what they consume in order to maintain their bodies. What they eat and 
what they buy becomes the center of attention. Recently, the names of postnatal care centers that 
female celebrities use have been on everyone‟s lips. 
“Using S postnatal care center that Young-Ae lee has chosen costs 10,000 dollar for two weeks. 
The  fee  is  similar  to  that  of  D  postnatal  care  center  that  So-Young  Koh  used.  They  are  the 
most expensive ones in the nation.” (22 Feb. 2011 Sports Chosun)   
“So-Young Koh entered a super luxury postnatal care center that costs 10,000 dollar for two 
weeks…The  center  provides  skin  care  service  and  a  private  secretary.  When  a  mother  and  a 
baby need to move, the first-class limousine is offered.” (11 Oct. 2010, Maeil Business)   
“A person involved in an expensive postnatal care center said that „Female celebrities who got 
back  to  their  shape  soon  must  have  received  thousands-dollars-worth  massages.‟”  (13  Oct. 
2010, Sports Hankook).   
In Asian culture, women who have just given birth to their baby do not quickly return to 
their  everyday  life,  unlike  Western  women.  Traditionally,  Korean  women  took  a  rest  for  a  few 
weeks at home with the help of their mother or mother-in-law. Now most Korean mothers spend a 
few  weeks  in  postnatal  care  centers  having  experts  to  help  them.  In  Korea,  it  is  believed  that 
postnatal care is very important to women‟s health for their lifetime well-being. Female celebrities‟ 
super luxury postnatal care centers, in fact, caused a public debate. Some argue that the celebrities 
deserve it and others argue that it is extravagance. However, the use of such centers also resulted 
in a great public relations impact on non-celebrities. An actress, Hee-Sun Kim, even mentioned the 
name  of  a  postnatal  care  center  in  her  book  about  her  own  motherhood  and  it  suddenly  became 
famous. These examples make it clear that the stars‟ beautiful and thin pregnant and post-partum 
bodies  are  closely  related  to  their  own  consumption  and  have  an  impact  on  real  moms‟ 

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