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The pregnancy of “Skinny Moms” for Sale!: Representations of Celebrity Moms’ Pregnancies in Korean Online Media
Unformatted Document Text:  “Skinny Moms” - 16 2006). Media portrayals of the high income “yummy mummy” who can fit in small size jeans in just a few weeks after delivery “with the help of a personal trainer” suggest that maternity is now a matter of “self-perfectibility” depending on “exceptionally high levels of personal consumption.” This means that it becomes harder for young couples to have a baby due to their financial situation (McRobbie, 2006). Goc (2009) argues that in the context of consumer culture, media representation of celebrity moms‟ pregnancy becomes the “marketing of pregnancy as sexy, and of babies as the latest must-have fashion accessory” (p. 3). Sarah Jessica Parker, one of the celebrity moms idealized by the media, has said in interviews with magazines – Grazia and Good Housekeeping – that standards set by celebrities are unattainable. Money changes everything. I‟m fortunate enough to have things like private trainers and yoga classes. I realize that. I hate the fact that pregnant women are now expected to get straight back into shape after having their babies…It‟s wonderful that Victoria Beckham can lose weight so quickly, but then she has the money to pay for a nanny to look after her baby and a trainer to look after her…No disrespect to Victoria, but it‟s just not real. (qtd. in Jermyn, 2008, p. 171-72). Therefore, Tropp (2006) asserts that the celebrity mom image in the media becomes a paradox for women. They are shown that women can “have it all,” still an ideal for women, although most people know that those stars have a lot of help (p. 863). Douglas and Michaels (2005) argue that celebrity mom stories in the media are “carefully packaged fantasies,” but they are perceived as if they were real (p. 123). They conclude that celebrity momism trivialized the struggles and hopes of real women. Conclusion

Authors: Chae, Jiyoung.
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“Skinny Moms” - 16   
 
 
2006).   
Media portrayals of the high income “yummy mummy” who can fit in small size jeans in 
just a few weeks after delivery “with the help of a personal trainer” suggest that maternity is now a 
matter of “self-perfectibility” depending on “exceptionally high levels of personal consumption.” 
This means that it becomes harder for young couples to have a baby due to their financial situation 
(McRobbie,  2006).  Goc  (2009)  argues  that  in  the  context  of  consumer  culture,  media 
representation of celebrity moms‟ pregnancy becomes the “marketing of pregnancy as sexy, and of 
babies as the latest must-have fashion accessory” (p. 3).   
Sarah  Jessica  Parker,  one  of  the  celebrity  moms  idealized  by  the  media,  has  said  in 
interviews with magazines – Grazia and Good Housekeeping – that standards set by celebrities are 
unattainable.     
Money changes everything. I‟m fortunate enough to have things like private trainers and yoga 
classes. I realize that.   
 
I  hate  the  fact  that  pregnant  women  are  now  expected  to  get  straight  back  into  shape  after 
having  their  babies…It‟s  wonderful  that  Victoria  Beckham  can  lose  weight  so  quickly,  but 
then  she  has  the  money  to  pay  for  a  nanny  to  look  after  her  baby  and  a  trainer  to  look  after 
her…No disrespect to Victoria, but it‟s just not real. (qtd. in Jermyn, 2008, p. 171-72).   
 
Therefore,  Tropp  (2006)  asserts  that  the  celebrity  mom  image  in  the  media  becomes  a 
paradox  for  women.  They  are  shown  that  women  can  “have  it  all,”  still  an  ideal  for  women, 
although  most  people  know  that  those  stars  have  a  lot  of  help  (p.  863).  Douglas  and  Michaels 
(2005) argue that celebrity mom stories in the media are “carefully packaged fantasies,” but they 
are  perceived  as  if  they  were  real  (p.  123).  They  conclude  that  celebrity  momism  trivialized  the 
struggles and hopes of real women.   
                                                     
  Conclusion 


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