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The pregnancy of “Skinny Moms” for Sale!: Representations of Celebrity Moms’ Pregnancies in Korean Online Media
Unformatted Document Text:  “Skinny Moms” - 17 This paper explored media representations of celebrity mothers and found that the representations emphasize celebrity moms‟ skinny shape during and after their pregnancies. Also, the relationship between celebrity pregnancy and consumer culture has been pointed out. It is important to note the mutual relationship between female celebrities and the media. With the rise of the Internet, in the flood of free news, online media desperately compete with one another in order to grab people‟s attention. Celebrity journalism is the best way to do it. As a result, every detail of celebrities‟ everyday lives is being revealed on the Internet and their pregnancies are one of the best topics. Whether they want it or not, celebrities can promote their image as capable women who can maintain their beauty even during pregnancy. In the context of this mutually beneficial relationship, the audience of ordinary mothers are influenced and aspire to have thin and beautiful pregnancies like celebrities, although it is a commodity made possible by the power of money. In conclusion, “new momism” has forced women to try to become a more devoted mother. As a trend in new momism, the skinny mom discourse is saying: to be a devoted mother is not enough. You must be skinny and rich to be an ideal mother.

Authors: Chae, Jiyoung.
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“Skinny Moms” - 17   
 
 
 
This  paper  explored  media  representations  of  celebrity  mothers  and  found  that  the 
representations emphasize celebrity moms‟ skinny shape during and after their pregnancies. Also, 
the  relationship  between  celebrity  pregnancy  and  consumer  culture  has  been  pointed  out.  It  is 
important to note the mutual relationship between female celebrities and the media. With the rise 
of  the  Internet,  in  the  flood  of  free  news,  online  media  desperately  compete  with  one  another  in 
order  to  grab  people‟s  attention.  Celebrity  journalism  is  the  best  way  to  do  it.  As  a  result,  every 
detail of celebrities‟ everyday lives is being revealed on the Internet and their pregnancies are one 
of  the  best  topics.  Whether  they  want  it  or  not,  celebrities  can  promote  their  image  as  capable 
women  who  can  maintain  their  beauty  even  during  pregnancy.  In  the  context  of  this  mutually 
beneficial relationship, the audience of ordinary mothers are influenced and aspire to have thin and 
beautiful pregnancies like celebrities,  although it  is  a commodity made possible by the power of 
money.   
In conclusion, “new momism” has forced women to try to become a more devoted mother. 
As  a  trend  in  new  momism,  the  skinny  mom  discourse  is  saying:  to  be  a  devoted  mother  is  not 
enough. You must be skinny and rich to be an ideal mother.     
 
 
 
 


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