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The pregnancy of “Skinny Moms” for Sale!: Representations of Celebrity Moms’ Pregnancies in Korean Online Media
Unformatted Document Text:  “Skinny Moms” - 3 The pregnancy of “Skinny Moms” for Sale!: Representations of Celebrity Moms‟ Pregnancies in Korean Online Media “Five months pregnant…a slight baby bump is seen” (17 May 2010, Sports Chosun). “Six months pregnant…an incredibly thin body…” (9 Aug. 2010, Edaily) “She‟s almost due…Is she really eight months pregnant?” (23 Aug. 2010, Sports Donga) “The first appearance after delivery…Still shining beauty.”(15 Nov. 2010, Sports Chosun) “After the delivery, she has the same size as before.” (24 Feb. 2011, NewsEn) “She said, „I did not want to give up my style just because of pregnancy.‟” (2 Mar. 2011, MyDaily) One of the top Korean actresses, So-Young Koh, has recently become one of the celebrity moms. Throughout the time since it became public, her pregnancy has been covered by the media almost in real time. She has had all the attention of entertainment journalism since her wedding, as she married the most famous actor, Dong-Kun Chang, beloved by everyone in Korea. Based on their popularity and beauty, they have been called the “Korean Brangelina” ever since they announced their marriage. Koh was already four months pregnant when she wedded, and changes in her appearance have become one of the most important topics of celebrity journalism. From her wedding ceremony in May 2010 to March 2011, the number of articles that can be searched by “So-Young Koh” and “pregnancy,” on Korea‟s largest web portal, Naver.com, is over 1,890. Most of them deal with the unchanged beauty of the actress, her thin body, and her fashion style. Even the headline of the article covering her first appearance in public after the delivery was about her beauty although the appearance was for volunteering at a social welfare facility. Koh‟s case clearly shows how the media consume female celebrities‟ pregnancies in Korea. In the past, marriage and pregnancy meant the end of a career for female celebrities. If a female celebrity became pregnant, she usually kept her pregnant body from being exposed to the public. However, as a younger generation of female celebrities, believing that women should work after marriage, come of age, get married, and have a baby, more and more female stars have

Authors: Chae, Jiyoung.
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“Skinny Moms” - 3   
 
 
The pregnancy of “Skinny Moms” for Sale!: 
Representations of Celebrity Moms‟ Pregnancies in Korean Online Media 
 
 
 
“Five months pregnant…a slight baby bump is seen” (17 May 2010, Sports Chosun).     
“Six months pregnant…an incredibly thin body…” (9 Aug. 2010, Edaily)   
“She‟s almost due…Is she really eight months pregnant?” (23 Aug. 2010, Sports Donga)   
“The first appearance after delivery…Still shining beauty.”(15 Nov. 2010, Sports Chosun)   
“After the delivery, she has the same size as before.” (24 Feb. 2011, NewsEn)     
“She  said,  „I  did  not  want  to  give  up  my  style  just  because  of  pregnancy.‟”  (2  Mar.  2011, 
MyDaily)   
 
One of the top Korean actresses, So-Young Koh, has recently become one of the celebrity 
moms. Throughout the time since it became public, her pregnancy has been covered by the media 
almost in real time. She has had all the attention of entertainment journalism since her wedding, as 
she  married  the  most  famous  actor,  Dong-Kun  Chang,  beloved  by  everyone  in  Korea.  Based  on 
their  popularity  and  beauty,  they  have  been  called  the  “Korean  Brangelina”  ever  since  they 
announced their marriage. Koh was already four months pregnant when she wedded, and changes 
in her appearance have become one of the most important topics of celebrity journalism. From her 
wedding  ceremony  in  May  2010  to  March  2011,  the  number  of  articles  that  can  be  searched  by 
“So-Young Koh” and “pregnancy,” on Korea‟s largest web portal, Naver.com, is over 1,890. Most 
of them deal with the unchanged beauty of the actress, her thin body, and her fashion style. Even 
the headline of the article covering her first appearance in public after the delivery was about her 
beauty although the appearance was for volunteering at a social welfare facility.   
Koh‟s  case  clearly  shows  how  the  media  consume  female  celebrities‟  pregnancies  in 
Korea.  In the past,  marriage and pregnancy meant  the end of  a career for  female celebrities.  If a 
female celebrity became pregnant, she usually kept her pregnant body from being exposed to the 
public. However, as a younger generation of female celebrities, believing that women should work 
after  marriage,  come  of  age,  get  married,  and  have  a  baby,  more  and  more  female  stars  have 


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