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The pregnancy of “Skinny Moms” for Sale!: Representations of Celebrity Moms’ Pregnancies in Korean Online Media
Unformatted Document Text:  “Skinny Moms” - 5 media obsession with celebrity motherhood and the new sexualization of the pregnant woman” started from this “iconic image” (Goc, 2009, p. 2). Since then, many female celebrities have exhibited their pregnant bodies on the covers of popular magazines, including Britney Spears and Christina Aguilera in the 2000s. Most recently, top model Miranda Kerr‟s nude baby bump in the December 2010 issue of W magazine caught women‟s eyes all over the world. In addition, stars began to display their ability to quickly lose baby weight after giving birth. The fact that Heidi Klum was on the stage as a model in the Victoria‟s Secret lingerie show just two weeks after being discharged from the maternity ward is one of the famous stories following this trend. People magazine has a regular feature called “Body After Baby,” in which female celebrities competitively boast of their post-partum bodies, usually while posed in a bikini. In October 2008, Angelina Jolie appeared on the magazine‟s cover three months after giving birth to twins; she looked gorgeous in a black dress. How did she lose her weight? The answer was “breast-feeding” and “running around after her kids” (Hot Mama, 2008). The secrets given by other celebrities are pretty much the same as Jolie‟s. They just did “lots of exercise” and “some breastfeeding” (How Did These Stars Get Out of Their Maternity Jeans?, 2009) As Goffman (1976) pointed out, “celebrities not only link their private lives to the public domain, but also can link the lives of private persons to it” (p. 11). It seems evident that representations of celebrities‟ pregnancies in the media have an impact on ordinary mothers. Bishop (2009) argued that the celebrity mom in the media have become a role model on how to have thin body after pregnancy. In the U.S., this trend has clearly affected non-celebrity moms. The New York Times reported the increase of marketing post-partum plastic surgery in the U.S., often called a “mommy makeover” or “mommy job.” According to the report, the trend to view changes caused by delivery as stigma is the “offspring of pop culture and technology.” The

Authors: Chae, Jiyoung.
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“Skinny Moms” - 5   
 
 
media  obsession  with  celebrity  motherhood  and  the  new  sexualization  of  the  pregnant  woman” 
started  from  this  “iconic  image”  (Goc,  2009,  p.  2).  Since  then,  many  female  celebrities  have 
exhibited their pregnant bodies on the covers of popular magazines, including Britney Spears and 
Christina Aguilera in the 2000s. Most recently, top model Miranda Kerr‟s nude baby bump in the 
December 2010 issue of magazine caught women‟s eyes all over the world.         
In  addition,  stars  began  to  display  their  ability  to  quickly  lose  baby  weight  after  giving 
birth. The fact that Heidi Klum was on the stage as a model in the Victoria‟s Secret lingerie show 
just  two  weeks  after  being  discharged  from  the  maternity  ward  is  one  of  the  famous  stories 
following  this  trend.  People  magazine  has  a  regular  feature  called  “Body  After  Baby,”  in  which 
female celebrities competitively boast of their post-partum bodies, usually while posed in a bikini. 
In October 2008, Angelina Jolie appeared on the magazine‟s cover three months after giving birth 
to  twins;  she  looked  gorgeous  in  a  black  dress.  How  did  she  lose  her  weight?  The  answer  was 
“breast-feeding”  and  “running  around  after  her  kids”  (Hot  Mama,  2008).  The  secrets  given  by 
other  celebrities  are  pretty  much  the  same  as  Jolie‟s.  They  just  did  “lots  of  exercise”  and  “some 
breastfeeding” (How Did These Stars Get Out of Their Maternity Jeans?, 2009)     
As Goffman (1976) pointed out, “celebrities not only link their private lives to the public 
domain,  but  also  can  link  the  lives  of  private  persons  to  it”  (p.  11).  It  seems  evident  that 
representations of celebrities‟ pregnancies in the media have an impact on ordinary mothers.   
Bishop (2009) argued that the celebrity mom in the media have become a role model on 
how  to  have  thin  body  after  pregnancy.  In  the  U.S.,  this  trend  has  clearly  affected  non-celebrity 
moms. The New York Times reported the increase of marketing post-partum plastic surgery in the 
U.S., often called a “mommy makeover” or  “mommy job.”  According to  the report, the trend to 
view changes caused by delivery as stigma is the  “offspring of pop culture and technology.” The 


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