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The pregnancy of “Skinny Moms” for Sale!: Representations of Celebrity Moms’ Pregnancies in Korean Online Media
Unformatted Document Text:  “Skinny Moms” - 7 pregnant and post-partum bodies. Articles in People magazine that she researched show that celebrity moms‟ pregnant bodies and post-partum bodies are not different from their bodies before pregnancy, and it is thanks to those moms‟ good genes rather than the help of others such as a personal trainer and chef. Even though intensive mothering appears unrelated to the moms‟ appearance, those discourses present celebrity moms as “supermoms who have it all” (p. 20). Ryan (2007) investigated the representation of two stars‟ pregnancies – Angelina Jolie and Katie Holmes – in American weekly celebrity magazines. The objectification of the female celebrity body continues in the discourse about their pregnancy. For example, female celebrities‟ health condition was judged by “the size of their bump” (p. 13). In conclusion, even though the two entertainers‟ images are quite different from each other and their fixed images – Jolie seen as threatening and Holmes viewed as benevolent - apply to the representation of their pregnancy. However, Ryan argued that they are both subjected to criticism and female stereotyping. While her research showed the commodification and objectification of pregnancy in celebrity journalism, from the opposite point of view, it also implies that celebrities‟ pregnancies can be effectively used to promote their positive image. In fact, media representations of celebrity pregnancy resulted in a new trend in modern motherhood among non-celebrity moms, which is characterized by the rise of the “yummy mummy.” According to O‟Donohoe (2006), the term refers to “an attractive, confident, and well- groomed” mother with an “affluent, high-maintenance, high consumption lifestyle.” The term includes ordinary moms as well as celebrity moms. The celebrity mom‟s yummy mummy image influences young mothers who refuse the old stereotypes of dowdy motherhood. As a result, the yummy mummy has become an important target in markets such as maternity fashion and post- natal fitness (O‟Donohoe, 2006).

Authors: Chae, Jiyoung.
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background image
“Skinny Moms” - 7   
pregnant  and  post-partum  bodies.  Articles  in  People  magazine  that  she  researched  show  that 
celebrity moms‟ pregnant bodies and post-partum bodies are not different from their bodies before 
pregnancy,  and  it  is  thanks  to  those  moms‟  good  genes  rather  than  the  help  of  others  such  as  a 
personal  trainer  and  chef.  Even  though  intensive  mothering  appears  unrelated  to  the  moms‟ 
appearance, those discourses present celebrity moms as “supermoms who have it all” (p. 20).     
Ryan (2007) investigated the representation of two stars‟ pregnancies – Angelina Jolie and 
Katie  Holmes  –  in  American  weekly  celebrity  magazines.  The  objectification  of  the  female 
celebrity body continues in  the discourse about  their pregnancy. For example, female celebrities‟ 
health  condition  was  judged  by  “the  size  of  their  bump”  (p.  13).  In  conclusion,  even  though  the 
two entertainers‟ images are quite different from each other and their fixed images – Jolie seen as     
threatening  and  Holmes  viewed  as  benevolent  -  apply  to  the  representation  of  their  pregnancy. 
However, Ryan argued that they are both subjected to criticism and female stereotyping. While her 
research  showed  the  commodification  and  objectification  of  pregnancy  in  celebrity  journalism, 
from the opposite point of view, it also implies that celebrities‟ pregnancies can be effectively used 
to promote their positive image.   
In  fact,  media  representations  of  celebrity  pregnancy  resulted  in  a  new  trend  in  modern 
motherhood  among  non-celebrity  moms,  which  is  characterized  by  the  rise  of  the  “yummy 
mummy.” According to O‟Donohoe (2006), the term refers to “an attractive, confident, and well-
groomed”  mother  with  an  “affluent,  high-maintenance,  high  consumption  lifestyle.”  The  term 
includes ordinary moms  as well as  celebrity moms.  The celebrity mom‟s yummy mummy image 
influences  young mothers  who refuse  the old  stereotypes of dowdy motherhood. As  a  result, the 
yummy  mummy  has  become  an  important  target  in  markets  such  as  maternity  fashion  and  post-
natal fitness (O‟Donohoe, 2006).   

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