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They Came to Toil: U.S. News Coverage of Mexicans on the Eve of the Great Depression
Unformatted Document Text:  They  Came  to  Toil:  U.S.  News  Coverage  of  Mexicans  on  the  Eve  of  the  Great  Depression   Melita  M.  Garza  -­-­  Page  -­24-­       For Mexicans who remained in San Antonio, La Prensa announced in a page one article that it would run free classified advertisements for job seekers two days in a row, except on Sundays. “It’s a terrible thing to contemplate a strong man, full of energy and desiring to work, who searches in vain throughout the city for a job and then returns to his home without finding one,” La Prensa said in its article. 103 The service was needed. Mexican immigrants were still arriving, La Prensa reported, including 429 in March 1930, despite the U.S. crackdown. This amounted to an average of 14 a day, compared with an average from 50 to 100 a day in previous years. Mexican Nostalgia Many Texans recognized their heritage was inextricably bound with Mexico. The Express ran articles and numerous editorials supporting decisions such as those to preserve the name of Zarzamora Street, which carried the name the city’s original Spanish settlers gave the Native American dewberry. 104 The Express editorial pages supported efforts to restore the Spanish missions and to recreate “the Old San Antonio Road.” The route ran from Nacogdoches through San Antonio to the Rio Grande and was followed by “Early Spanish explorers, French traders, Franciscan Mission-builders, colonists from the States, Indian Fighters, soldiers of fortune” and “gray-clad warriors.” 105 Conclusions Curtis MacDougall may not have had English-language and Spanish-language publications in mind when he posited “no two newspapers appeal to exactly the same set of readers.” Nonetheless, MacDougall’s assertion fits San Antonio’s Express and La Prensa—to a point. Beyond the obvious difference of idiom and target audiences, the

Authors: Garza, Melita M..
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They  Came  to  Toil:  
U.S.  News  Coverage  of  Mexicans  on  the  Eve  of  the  Great  Depression  
Melita  M.  Garza  -­-­  Page  -­24-­  
 
 
For Mexicans who remained in San Antonio, La Prensa announced in a page one 
article that it would run free classified advertisements for job seekers two days in a row, 
except on Sundays.  “It’s a terrible thing to contemplate a strong man, full of energy and 
desiring to work, who searches in vain throughout the city for a job and then returns to 
his home without finding one,” La Prensa said in its article.
103
 The service was needed. 
Mexican immigrants were still arriving, La Prensa reported, including 429 in March 
1930, despite the U.S. crackdown. This amounted to an average of 14 a day, compared 
with an average from 50 to 100 a day in previous years. 
Mexican Nostalgia 
Many Texans recognized their heritage was inextricably bound with Mexico. The 
Express ran articles and numerous editorials supporting decisions such as those to 
preserve the name of Zarzamora Street, which carried the name the city’s original 
Spanish settlers gave the Native American dewberry.
104
 The Express editorial pages 
supported efforts to restore the Spanish missions and to recreate “the Old San Antonio 
Road.” The route ran from Nacogdoches through San Antonio to the Rio Grande and was 
followed by “Early Spanish explorers, French traders, Franciscan Mission-builders, 
colonists from the States, Indian Fighters, soldiers of fortune” and “gray-clad 
warriors.”
105
 
Conclusions 
Curtis MacDougall may not have had English-language and Spanish-language 
publications in mind when he posited “no two newspapers appeal to exactly the same set 
of readers.” Nonetheless, MacDougall’s assertion fits San Antonio’s Express and La 
Prensa—to a point. Beyond the obvious difference of idiom and target audiences, the 


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