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They Came to Toil: U.S. News Coverage of Mexicans on the Eve of the Great Depression
Unformatted Document Text:  They  Came  to  Toil:  U.S.  News  Coverage  of  Mexicans  on  the  Eve  of  the  Great  Depression   Melita  M.  Garza  -­-­  Page  -­7-­       News, battled William Randolph Hearst’s San Antonio Light for the attention of the English-language reader. 17 Frank G. Huntress, who had started at the Express Publishing Co. at 15 as a “newsboy,” worked at the paper for 60 years and led it through the Depression years. 18 Huntress also was a part owner of the company and his holdings were strengthened after George W. Brackenridge, founder of San Antonio National Bank, died in 1920, leaving his fortune, including his one-third ownership in the newspaper, in an estate trust that Huntress ultimately headed. Brackenridge had come with his family as a young man from Indiana. He had sympathized with the North during the Civil War and had worked in the Treasury Department of his father’s friend, Abraham Lincoln, a move that may have indicated his willingness to take unpopular stands in his adoptive hometown of San Antonio, which was the headquarters of the Confederacy in Texas. 19 La Prensa targeted Mexican expatriates and long-time Mexican residents, as U.S. citizens of Mexican descent and Mexican immigrants were called then. 20 Lozano started La Prensa with his life savings–$1,200–supported by a brief tutelage at a San Antonio- based Spanish-language magazine, and an earlier stint as a poet for a newspaper in his hometown in Durango, Mexico. La Prensa adopted a role that was “continually cautioning, protecting and educating the Mexican laborer, the illegal alien or the Mexican considering repatriation.” 21 Lozano’s La Prensa was quick to defend Mexicans from discriminatory U.S. policies, and just as quick to criticize unjust policies in Mexico. His news pages editorialized to desegregate Texas public schools for Mexicans and celebrated the community’s contributions to the U.S. 22 Microfilm editions of the two newspapers were studied in a four-month period from December 1929 through early April 1930 to identify editorial content relating to

Authors: Garza, Melita M..
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They  Came  to  Toil:  
U.S.  News  Coverage  of  Mexicans  on  the  Eve  of  the  Great  Depression  
Melita  M.  Garza  -­-­  Page  -­7-­  
 
 
News, battled William Randolph Hearst’s San Antonio Light for the attention of the 
English-language reader.
17
 Frank G. Huntress, who had started at the Express Publishing 
Co. at 15 as a “newsboy,” worked at the paper for 60 years and led it through the 
Depression years.
18
 Huntress also was a part owner of the company and his holdings were 
strengthened after George W. Brackenridge, founder of San Antonio National Bank, died 
in 1920, leaving his fortune, including his one-third ownership in the newspaper, in an 
estate trust that Huntress ultimately headed. Brackenridge had come with his family as a 
young man from Indiana. He had sympathized with the North during the Civil War and 
had worked in the Treasury Department of his father’s friend, Abraham Lincoln, a move 
that may have indicated his willingness to take unpopular stands in his adoptive 
hometown of San Antonio, which was the headquarters of the Confederacy in Texas.
19
 
La Prensa targeted Mexican expatriates and long-time Mexican residents, as U.S. 
citizens of Mexican descent and Mexican immigrants were called then.
20
 Lozano started 
La Prensa with his life savings–$1,200–supported by a brief tutelage at a San Antonio-
based Spanish-language magazine, and an earlier stint as a poet for a newspaper in his 
hometown in Durango, Mexico. La Prensa adopted a role that was “continually 
cautioning, protecting and educating the Mexican laborer, the illegal alien or the Mexican 
considering repatriation.”
21
 Lozano’s La Prensa was quick to defend Mexicans from 
discriminatory U.S. policies, and just as quick to criticize unjust policies in Mexico. His 
news pages editorialized to desegregate Texas public schools for Mexicans and 
celebrated the community’s contributions to the U.S.
22
 
Microfilm editions of the two newspapers were studied in a four-month period 
from December 1929 through early April 1930 to identify editorial content relating to 


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