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Soap operas as a matchmaker: A cultivation analysis of the effects of South Korean TV dramas’ on Vietnamese women’s marital intentions

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Abstract:

This cultivation study examined the effects of South Korean soap operas on Vietnamese female audiences. It also assessed cultivation effects in combination with the Theory of Reasoned Actions. Based on a survey of 439 female viewers, it explicated the link between South Korean soap opera consumption and the emergent phenomenon of transnational marriages involving Vietnamese women and South Korean men. Cultivation effects were confirmed in an international setting. Results also have important real world implications.

Most Common Document Word Stems:

south (199), korean (195), soap (107), opera (95), korea (81), women (75), respond (68), effect (67), marri (60), vietnames (59), cultiv (57), televis (54), studi (54), matchmak (53), p (51), man (44), marriag (43), intent (42), drama (42), research (41), reason (41),
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Name: Association for Education in Journalism and Mass Communication
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http://www.aejmc.org


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MLA Citation:

Vu, Hong. "Soap operas as a matchmaker: A cultivation analysis of the effects of South Korean TV dramas’ on Vietnamese women’s marital intentions" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO, Aug 10, 2011 <Not Available>. 2014-11-25 <http://citation.allacademic.com/meta/p519417_index.html>

APA Citation:

Vu, H. , 2011-08-10 "Soap operas as a matchmaker: A cultivation analysis of the effects of South Korean TV dramas’ on Vietnamese women’s marital intentions" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO Online <APPLICATION/PDF>. 2014-11-25 from http://citation.allacademic.com/meta/p519417_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This cultivation study examined the effects of South Korean soap operas on Vietnamese female audiences. It also assessed cultivation effects in combination with the Theory of Reasoned Actions. Based on a survey of 439 female viewers, it explicated the link between South Korean soap opera consumption and the emergent phenomenon of transnational marriages involving Vietnamese women and South Korean men. Cultivation effects were confirmed in an international setting. Results also have important real world implications.


Similar Titles:
Magazine Readership Study: A Cross-Cultural Analysis of South Korean and U.S. Women Readers Lysis of South Korean and U.S. Women Readers

Identity, National Image, and National Loss: A Comparative Study of Divergent Responses to the North Korean Abduction Issue in Japan and South Korea

Popular Feminism and the Hegemonic Practice of Mass Media: A Study of Two South Korean TV Dramas

Medical Dramas and Viewers’ Perception and Knowledge About Health: Testing Cultivation Effects and Knowledge Gap Hypothesis


 
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