All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Does c’ Test Help, Anytime? -- On Communication Fallacy of “Effect to Mediate”
Unformatted Document Text:  Does c’ Test Help, Anytime? -- On Communication Fallacy of “Effect to Mediate” Page 14 of 34 1) The hypothesized a path from newspaper reading to attitude-reason is supported (p<.0003). Compared with non-readers, those who read every day were more supportive of the reasons for reform by 8.41 points on a 0~100 scale. 2) The hypothesized b path from attitude-reason to attitude-reform is supported (p<.0001). Compared with the strongest opponents of the reasons, the strongest supporters of the reasons were also more supportive of the reform by 20.47 points on the 0~100 scale. 3) The hypothesized mediation, the a*b path from newspaper reading to attitude-reform through attitude-reason, is supported – bootstrap test is significant at 99% confidence level. Compared with non-readers, those who read every day were more supportive of the reform by 1.72 points on the 0~100 scale, mediated by attitude toward reasons for reform. 4) The predicted lack of c path, the direct effect of newspaper reading on attitude- reform without mediated by attitude-reason, is supported (p=.6948). 5) The total effect, c’, which combine the direct and indirect effects, is not statistically significant (p=.2676). ------------------------ Table 2 about Here ------------------------ So there is clear support for the mediated path while c’ test failed. The data confirm it is a non Shrout-Bolger condition. As all paths bear the same sign, there was no suppression. The mediated effect of newspaper reading on attitude-reform through attitude-reason was not subtle. Radio listening is the only other statistically significant predictor of attitude-reform. In terms of effect size (b p ), the indirect effect of newspaper reading (.0172) can compete with other important

Authors: Zhao, XinShu., Chen, Qimei. and Tong, Bing.
first   previous   Page 14 of 34   next   last



background image
Does c’ Test Help, Anytime? -- On Communication Fallacy of “Effect to Mediate” 
Page 14 of 34 
 
1)
 
The hypothesized a path from newspaper reading to attitude-reason is supported 
(p<.0003).  Compared with non-readers, those who read every day were more 
supportive of the reasons for reform by 8.41 points on a 0~100 scale. 
2)
 
The hypothesized b path from attitude-reason to attitude-reform is supported 
(p<.0001). Compared with the strongest opponents of the reasons, the strongest 
supporters of the reasons were also more supportive of the reform by 20.47 points on 
the 0~100 scale. 
3)
 
The hypothesized mediation, the a*b path from newspaper reading to attitude-reform 
through attitude-reason, is supported – bootstrap test is significant at 99% confidence 
level. Compared with non-readers, those who read every day were more supportive 
of the reform by 1.72 points on the 0~100 scale, mediated by attitude toward reasons 
for reform. 
4)
 
The predicted lack of c path, the direct effect of newspaper reading on attitude-
reform without mediated by attitude-reason, is supported (p=.6948).   
5)
 
The total effect, c’, which combine the direct and indirect effects, is not statistically 
significant (p=.2676). 
 
------------------------ 
Table 2 about Here 
------------------------ 
 
 
So there is clear support for the mediated path while c’ test failed.  The data confirm it is a 
non Shrout-Bolger condition.  As all paths bear the same sign, there was no suppression.  The 
mediated effect of newspaper reading on attitude-reform through attitude-reason was not subtle.  
Radio listening is the only other statistically significant predictor of attitude-reform. In terms of 
effect size (b
p
), the indirect effect of newspaper reading (.0172) can compete with other important 


Convention
Convention is an application service for managing large or small academic conferences, annual meetings, and other types of events!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 14 of 34   next   last

©2012 All Academic, Inc.