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Does c’ Test Help, Anytime? -- On Communication Fallacy of “Effect to Mediate”
Unformatted Document Text:  Does c’ Test Help, Anytime? -- On Communication Fallacy of “Effect to Mediate” Page 25 of 34 establishing mediation, c’ often hinders and never helps. We therefore support the emerging view led by Hayes (2009) that c’ test should not just be conditionally suspended, but completely repealed. A semantic and logic analysis show a multi-concepts linked by two multi-signs, leading to an equivocation fallacy. It is a communication fallacy created by the faulty linkage between a sign, namely “effect to mediate,” and a concept, namely c’. We propose to delink the two, and to link a*b with “effect to mediate”, “mediation”, “mediated effect” and “indirect effect” all of which considered synonyms. “To show mediation you must first show an effect to mediate” should be considered a tautology, no different from “to show publication you must first show something to publish.” A published article is sufficient to show both. Likewise, a*b is sufficient to show both mediation and effect to mediate. Besides helping us to reach the above findings, we believe the map of mediations and non- mediations in Table 1 will also serve as a comprehensive backdrop against which workbench researchers can pinpoint and compare the models they hypothesize or discover.

Authors: Zhao, XinShu., Chen, Qimei. and Tong, Bing.
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Does c’ Test Help, Anytime? -- On Communication Fallacy of “Effect to Mediate” 
Page 25 of 34 
 
establishing mediation, c’ often hinders and never helps.  We therefore support the emerging view 
led by Hayes (2009) that c’ test should not just be conditionally suspended, but completely 
repealed. 
A semantic and logic analysis show a multi-concepts linked by two multi-signs, leading to 
an equivocation fallacy.  It is a communication fallacy created by the faulty linkage between a sign, 
namely “effect to mediate,” and a concept, namely c’.  We propose to delink the two, and to link 
a*b with “effect to mediate”, “mediation”, “mediated effect” and “indirect effect” all of which 
considered synonyms.  “To show mediation you must first show an effect to mediate” should be 
considered a tautology, no different from “to show publication you must first show something to 
publish.” A published article is sufficient to show both.  Likewise, a*b is sufficient to show both 
mediation and effect to mediate. 
Besides helping us to reach the above findings, we believe the map of mediations and non-
mediations in Table 1 will also serve as a comprehensive backdrop against which workbench 
researchers can pinpoint and compare the models they hypothesize or discover.


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