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Soap operas as a matchmaker: A cultivation analysis of the effects of South Korean TV dramas’ on Vietnamese women’s marital intentions
Unformatted Document Text:  SOAP OPERAS AS A MATCHMAKER 31   Leung, L. (2008). Mediating nationalism and modernity: The transnationalization of Korean dramas on Chinese (satellite) TV. In B. Chua & K. Iwabuchi (Eds.), East Asian pop culture: Analyzing the Korean Wave (pp. 53-72). Hong Kong: Hong Kong University Press. Lin, A., & Tong, A. (2008). Re-imagining a cosmopolitian 'Asian Us': Korean media flows and imaginaries of Asian modern femininities. In B. Chua & K. Iwabuchi (Eds.), East Asian pop culture: Analyzing the Korean Wave (pp. 91-126). Hong Kong: Hong Kong University Press. Loken, B. (1983). The theory of reasoned action: Examination of the sufficiency assumption for a television viewing behavior. Advances in consumer research, 10(1), 100-105. Lom, C. (2008, July). Foreign marriages: Love and money in Asia – Vietnamese brides in Korea. Migration, 2008, 22. Marsh, H. W., & Hocevar, D. (1985). Application of confirmatory factor analysis to the study of self-concept: first-and higher order factor models and their invariance across groups. Psychological Bulletin, 97(3), 562-582. Mee, K. (2005). Korean TV dramas in Taiwan: With an emphasis on the localization process. Korea Journal, 45(4), 183–205. Min, P. (2001). Changes in Korean immigrants' gender role and social status, and their marital conflicts. Sociological Forum, 16(2), 301-320. Morgan, M. (2009). Cultivation analysis and media effects. In R. Nabi & M. Oliver (Eds.), The Sage handbook of media processes and effects (pp. 69-82). Thousand Oaks, CA: Sage. Morgan, M., & Shanahan, J. (2010). The State of Cultivation. Journal of Broadcasting & Electronic Media, 54(2), 337-355. Mouri, Y. (2008). Winter Sonata and cultural practices of active fans in Japan: Considering middle-aged women as cultural agents. In B. Chua & K. Iwabuchi (Eds.), East Asian pop culture: Analyzing the Korean Wave (pp. 127-141). Hong Kong: Hong Kong University Press. Nabi, R. L., & Krcmar, M. (2004). Conceptualizing media enjoyment as attitude: Implications for mass media effects research. Communication Theory, 14(4), 288-310. Nabi, R. L., & Sullivan, J. L. (2001). Does television viewing relate to engagement in protective action against crime? Communication Research, 28(6), 802-825. Nakamatsu, T. (2003). International Marriage through Introduction Agencies: Social and Legal Realities of" Asian" Wives of Japanese Men. In N. Piper & M. Roces (Eds.), Wife or Worker? Asian Women and Migration (pp. 145-165). Oxford, UK: Rowman & Littlefield. Oishi, N. (2005). Women in motion: globalization, state policies, and labor migration in Asia: Stanford, CA: University Press. Onishi, N. (2007, February, 22). Korean men use brokers to find brides in Vietnam, The New York Times. Retrieved on November 14, 2010 from Organization for Economic Cooperation and Development. (2006). South Korea's health data. Retrieved December 4, 2010, from Perse, E. (2001). Media effects and society. Mahwah, NJ: Lawrence Erlbaum. Piper, N. (2003). Wife or worker? Worker or wife? Marriage and cross-border migration in contemporary Japan. International Journal of Population Geography, 9(6), 457-469.

Authors: Vu, Hong.
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Leung, L. (2008). Mediating nationalism and modernity: The transnationalization of Korean 
dramas on Chinese (satellite) TV. In B. Chua & K. Iwabuchi (Eds.), East Asian pop 
culture: Analyzing the Korean Wave
 (pp. 53-72). Hong Kong: Hong Kong University 
Lin, A., & Tong, A. (2008). Re-imagining a cosmopolitian 'Asian Us': Korean media flows and 
imaginaries of Asian modern femininities. In B. Chua & K. Iwabuchi (Eds.), East Asian 
pop culture: Analyzing the Korean Wave
 (pp. 91-126). Hong Kong: Hong Kong 
University Press. 
Loken, B. (1983). The theory of reasoned action: Examination of the sufficiency assumption for 
a television viewing behavior. Advances in consumer research, 10(1), 100-105.  
Lom, C. (2008, July). Foreign marriages: Love and money in Asia – Vietnamese brides in Korea. 
Migration, 2008, 22. 
Marsh, H. W., & Hocevar, D. (1985). Application of confirmatory factor analysis to the study of 
self-concept: first-and higher order factor models and their invariance across groups. 
Psychological Bulletin, 97(3), 562-582. 
Mee, K. (2005). Korean TV dramas in Taiwan: With an emphasis on the localization process. 
Korea Journal, 45(4), 183–205.  
Min, P. (2001). Changes in Korean immigrants' gender role and social status, and their marital 
conflicts. Sociological Forum, 16(2), 301-320.  
Morgan, M. (2009). Cultivation analysis and media effects. In R. Nabi & M. Oliver (Eds.), The 
Sage handbook of media processes and effects (pp. 69-82). Thousand Oaks, CA: Sage. 
Morgan, M., & Shanahan, J. (2010). The State of Cultivation. Journal of Broadcasting & 
Electronic Media, 54(2), 337-355.  
Mouri, Y. (2008). Winter Sonata and cultural practices of active fans in Japan: Considering 
middle-aged women as cultural agents. In B. Chua & K. Iwabuchi (Eds.), East Asian pop 
culture: Analyzing the Korean Wave
 (pp. 127-141). Hong Kong: Hong Kong University 
Nabi, R. L., & Krcmar, M. (2004). Conceptualizing media enjoyment as attitude: Implications 
for mass media effects research. Communication Theory, 14(4), 288-310.  
Nabi, R. L., & Sullivan, J. L. (2001). Does television viewing relate to engagement in protective 
action against crime? Communication Research, 28(6), 802-825.  
Nakamatsu, T. (2003). International Marriage through Introduction Agencies: Social and Legal 
Realities of" Asian" Wives of Japanese Men. In N. Piper & M. Roces (Eds.), Wife or 
Worker? Asian Women and Migration
 (pp. 145-165). Oxford, UK: Rowman & 
Oishi, N. (2005). Women in motion: globalization, state policies, and labor migration in Asia: 
Stanford, CA: University Press. 
Onishi, N. (2007, February, 22). Korean men use brokers to find brides in Vietnam, The New 
York Times. Retrieved on November 14, 2010 from
Organization for Economic Cooperation and Development. (2006). South Korea's health data.  
Retrieved December 4, 2010, from 
Perse, E. (2001). Media effects and society. Mahwah, NJ: Lawrence Erlbaum. 
Piper, N. (2003). Wife or worker? Worker or wife? Marriage and cross-border migration in 
contemporary Japan. International Journal of Population Geography, 9(6), 457-469.  

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