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Soap operas as a matchmaker: A cultivation analysis of the effects of South Korean TV dramas’ on Vietnamese women’s marital intentions
Unformatted Document Text:  SOAP OPERAS AS A MATCHMAKER 34   Table 1: Predictors of Vietnamese female viewers’ favorable impression of South Korea   (N = 439) Variable Model 1 Model 2 β β Block 1 Age .03 .02 Sources of information -.003 .03 Education -.18*** -.13* Block 2 Watching time .16** R 2 .03 .05 Notes: * p < .05, ** p < .01, *** p < .001. Table 2: Predictors of the accuracy of perceived reality of South Korea among Vietnamese female viewers (N = 439) Variable Model 1 Model 2 β β Block 1 Age -.01 .02 Sources of Information .17*** .09* Education .27*** .16** Block 2 Watching time -.35*** R 2 .12 .22 Notes: * p < .05, ** p < .01, *** p < .001.

Authors: Vu, Hong.
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SOAP OPERAS AS A MATCHMAKER 
34 
 
Table 1: Predictors of Vietnamese female viewers’ favorable impression of South Korea 
 
(N = 439) 
Variable 
Model 1 
Model 2 
β 
β 
Block 1 
 
 
Age 
.03 
.02 
Sources of information 
-.003 
.03 
Education 
-.18*** 
-.13* 
Block 2 
 
 
Watching time 
 
.16**
 
R
.03 
.05 
Notes: 
*
p < .05, 
** 
p < .01, 
***
 p < .001.  
 
Table 2: Predictors of the accuracy of perceived reality of South Korea among Vietnamese female 
viewers (N = 439) 
Variable 
Model 1 
Model 2 
β 
β 
Block 1 
 
 
Age 
-.01 
.02 
Sources of Information 
.17*** 
.09* 
Education 
.27*** 
.16** 
Block 2 
 
 
Watching time 
 
 
-.35***
 
R
.12 
.22 
Notes: 
*
p < .05, 
** 
p < .01, 
***
 p < .001.  
 
 


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