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Soap operas as a matchmaker: A cultivation analysis of the effects of South Korean TV dramas’ on Vietnamese women’s marital intentions
Unformatted Document Text:  SOAP OPERAS AS A MATCHMAKER 35   Table 3: Predictors of soap opera viewers’ willingness to marry a South Korean man (N = 439) Variables Model 1 Model 2 β β Block 1 Age .09* .07 Income .25*** .13** Sources of information -.11** -.02 Education -.50*** -.30*** Block 2 Watching time .35*** Favorable impression of South Korea .13*** Accuracy of perceived reality -.14*** R 2 .32 .48 Note: N = 439; *p < .05, **p < .01, ***p < .001; Table 4: Respondents’ reasons for marrying a South Korean man Reasons for marrying a South Korean man Frequency (N=255) Percentage Economic reasons Because you can have money to support your family 134 52.5% Because South Korean men are good at doing business and have money 32 12.6% Imaginary traits of South Korean men Because they are elegant and treat women well 65 25.5% Because they are good-looking 28 11% Because they are sweet 24 9.4% Desire for an urban life Because you can live in cities 68 26.7% Direct influences from South Korean soap operas Because you’d have a chance to live near the places you saw in South Korean soap operas 85 33% Because you like the life depicted in South Korean soap operas and want to be a part of it 125 33.3% Because through what you saw in South Korean soap operas you love the country and the people of South Korea in general 60 23.5% Other: Because I want a husband who is not a drinker 1 .4% Notes: Respondents could choose more than 1 reason that best illustrated their motivation to marry a South Korean man. The % of each choice was calculated on the total number of respondents who chose to answer.

Authors: Vu, Hong.
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SOAP OPERAS AS A MATCHMAKER 
35 
 
Table 3: Predictors of soap opera viewers’ willingness to marry a South Korean man  
(N = 439) 
 
Variables 
Model 1 
Model 2 
β 
β 
Block 1 
 
 
Age 
.09* 
.07 
Income 
.25*** 
.13** 
Sources of information 
-.11** 
-.02 
Education 
-.50*** 
-.30*** 
Block 2 
 
 
Watching time 
 
.35*** 
Favorable impression of South Korea 
 
.13*** 
Accuracy of perceived reality 
 
-.14*** 
R
.32 
.48 
Note: N = 439;  *< .05, **< .01, ***< .001;  
 
Table 4: Respondents’ reasons for marrying a South Korean man 
Reasons for marrying a South Korean man 
Frequency 
(N=255) 
Percentage  
Economic reasons 
 
 
 Because you can have money to support your family 
134 
52.5% 
 Because South Korean men are good at doing business and have money 
32 
12.6% 
Imaginary traits of South Korean men 
 
 
Because they are elegant and treat women well 
65 
25.5% 
 Because they are good-looking 
28 
11% 
 Because they are sweet 
24 
9.4% 
Desire for an urban life 
 
 
Because you can live in cities 
68 
26.7% 
Direct influences from South Korean soap operas 
 
 
Because you’d have a chance to live near the places you saw in South 
Korean soap operas 
85 
33% 
 Because you like the life depicted in South Korean soap operas and want to 
be a part of it 
125 
33.3% 
Because through what you saw in South Korean soap operas you love the 
country and the people of South Korea in general 
60 
23.5% 
 Other: Because I want a husband who is not a drinker  
.4% 
Notes: Respondents could choose more than 1 reason that best illustrated their motivation to marry a South 
Korean man. The % of each choice was calculated on the total number of respondents who chose to answer. 


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