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Opting Into Information Flows: Partial Information Control on Facebook

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Abstract:

While we know a great deal about purposive information seeking online, and we have some understanding of incidental exposure to information online, Web 2.0 challenges this dichotomy. Social media represent a new type of information environment, in which users have partial control over the information to which they are exposed. While users opt into information flows, they are then exposed to information they might not have sought out themselves. This study is a first step in understanding the dissemination of information in this environment, as well as the effects of exposure to such information. Utilizing survey data relating to the specific case of the popular online social network, Facebook, the study tests for likelihood of exposure to information in this environment, as well as the relationship between exposure and opinion change. Results indicate that users do recognize exposure to information in this new environment, and exposure to information in that medium significantly increases the likelihood of opinion change as a result.

Most Common Document Word Stems:

inform (196), facebook (164), use (74), news (44), exposur (44), user (37), chang (37), sourc (36), ect (35), network (34), e (32), opt (31), encount (30), one (30), polit (29), like (28), social (27), onlin (27), variabl (26), greater (25), flow (24),
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Name: Association for Education in Journalism and Mass Communication
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http://www.aejmc.org


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MLA Citation:

Bode, Leticia. "Opting Into Information Flows: Partial Information Control on Facebook" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO, Aug 10, 2011 <Not Available>. 2014-11-25 <http://citation.allacademic.com/meta/p519435_index.html>

APA Citation:

Bode, L. , 2011-08-10 "Opting Into Information Flows: Partial Information Control on Facebook" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO Online <BINARY/OCTET-STREAM>. 2014-11-25 from http://citation.allacademic.com/meta/p519435_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: While we know a great deal about purposive information seeking online, and we have some understanding of incidental exposure to information online, Web 2.0 challenges this dichotomy. Social media represent a new type of information environment, in which users have partial control over the information to which they are exposed. While users opt into information flows, they are then exposed to information they might not have sought out themselves. This study is a first step in understanding the dissemination of information in this environment, as well as the effects of exposure to such information. Utilizing survey data relating to the specific case of the popular online social network, Facebook, the study tests for likelihood of exposure to information in this environment, as well as the relationship between exposure and opinion change. Results indicate that users do recognize exposure to information in this new environment, and exposure to information in that medium significantly increases the likelihood of opinion change as a result.


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