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Educational Crusade or Product Masquerade? Exploring the Commercialization of Social Responsibility in America's Healthcare Industry
Unformatted Document Text:  COMMERCIALIZATION OF SOCIAL RESPONSIBILITY 33 Blackwell. Petersen, L. (2006). Merck to women: ‘Get vaccinated,’ be ‘one less’ cancer statistic. Retrieved June 10, 2007 from Schwartz, J. (2006). More on Merck’s “Tell Someone” HPV awareness program. Ethics of Vaccines. Penn Center for bioethics. Retrieved on June 10, 2007 from /2006/05more-on-mercks-tell-someone-hpv.html. Siers-Poisson, J. (2007) Viral marketing (Literally). Retrieved on August 10, 2007 from Woloshin, S., Schwartz, L. M., Tremmel, J., & Welch, H. G. (2001). Direct-to-consumer advertisements for prescription drugs: What are Americans being sold? The Lancelot, 358, 1141–1146.

Authors: Crosswell, Laura.
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Petersen, L. (2006). Merck to women: ‘Get vaccinated,’ be ‘one less’ cancer statistic.  
     Retrieved June 10, 2007 from  
Schwartz, J. (2006). More on Merck’s “Tell Someone” HPV awareness program. Ethics  
     of Vaccines. Penn Center for bioethics. Retrieved on June 10, 2007 from /2006/05more-on-mercks-tell-someone-hpv.html.  
Siers-Poisson, J. (2007) Viral marketing (Literally). Retrieved on August 10, 2007 from 
Woloshin, S., Schwartz, L. M., Tremmel, J., & Welch, H. G. (2001). Direct-to-consumer  
     advertisements for prescription drugs: What are Americans being sold? The Lancelot, 358,  

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