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Educational Crusade or Product Masquerade? Exploring the Commercialization of Social Responsibility in America's Healthcare Industry
Unformatted Document Text:  COMMERCIALIZATION OF SOCIAL RESPONSIBILITY 33 Blackwell. Petersen, L. (2006). Merck to women: ‘Get vaccinated,’ be ‘one less’ cancer statistic. Retrieved June 10, 2007 from http://www.wcn.org/interior.cfm?featureid=7&id=1790. Schwartz, J. (2006). More on Merck’s “Tell Someone” HPV awareness program. Ethics of Vaccines. Penn Center for bioethics. Retrieved on June 10, 2007 from http://vaccineethics.org /2006/05more-on-mercks-tell-someone-hpv.html. Siers-Poisson, J. (2007) Viral marketing (Literally). Retrieved on August 10, 2007 from http://coanews.org/tiki-read_article.php?articleId=1980. Woloshin, S., Schwartz, L. M., Tremmel, J., & Welch, H. G. (2001). Direct-to-consumer advertisements for prescription drugs: What are Americans being sold? The Lancelot, 358, 1141–1146.

Authors: Crosswell, Laura.
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COMMERCIALIZATION OF SOCIAL RESPONSIBILITY  
33 
     Blackwell. 
Petersen, L. (2006). Merck to women: ‘Get vaccinated,’ be ‘one less’ cancer statistic.  
     Retrieved June 10, 2007 from http://www.wcn.org/interior.cfm?featureid=7&id=1790.  
Schwartz, J. (2006). More on Merck’s “Tell Someone” HPV awareness program. Ethics  
     of Vaccines. Penn Center for bioethics. Retrieved on June 10, 2007 from  
     http://vaccineethics.org /2006/05more-on-mercks-tell-someone-hpv.html.  
Siers-Poisson, J. (2007) Viral marketing (Literally). Retrieved on August 10, 2007 from  
     http://coanews.org/tiki-read_article.php?articleId=1980. 
Woloshin, S., Schwartz, L. M., Tremmel, J., & Welch, H. G. (2001). Direct-to-consumer  
     advertisements for prescription drugs: What are Americans being sold? The Lancelot, 358,  
     1141–1146. 
 
 
 


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