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Elaboration, content preference and framing: Effects of “Incompetent Authority” frame in China-made product recall coverage

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Abstract:

Building on a replication of the test that media frames influence attitude by activating frame-related thoughts in audience, this study examines the role people’s cognitive elaboration and content preferences play in framing effects. Manipulating a New York Times story about Chinese toothpaste recall with reasoning and framing devices from the “Incompetent Authority” frame, our experiment found that while readers’ in-depth elaboration on the product safety issue did not moderate framing effects on attitude and causal attribution, those closely following consumer news were able to think more comprehensively after reading the stimulus. Implications for framing theory and U.S. media’s presentations of Chinese products are discussed.

Most Common Document Word Stems:

frame (176), elabor (86), issu (70), content (67), prefer (60), effect (52), product (48), media (42), activ (41), chines (35), subject (35), thought (32), knowledg (31), communic (30), news (30), journal (30), r (30), consum (29), attitud (28), relat (28), cognit (28),
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Name: Association for Education in Journalism and Mass Communication
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http://www.aejmc.org


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MLA Citation:

Pan, Ji. "Elaboration, content preference and framing: Effects of “Incompetent Authority” frame in China-made product recall coverage" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO, Aug 10, 2011 <Not Available>. 2014-11-25 <http://citation.allacademic.com/meta/p519465_index.html>

APA Citation:

Pan, J. , 2011-08-10 "Elaboration, content preference and framing: Effects of “Incompetent Authority” frame in China-made product recall coverage" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO Online <PDF>. 2014-11-25 from http://citation.allacademic.com/meta/p519465_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Building on a replication of the test that media frames influence attitude by activating frame-related thoughts in audience, this study examines the role people’s cognitive elaboration and content preferences play in framing effects. Manipulating a New York Times story about Chinese toothpaste recall with reasoning and framing devices from the “Incompetent Authority” frame, our experiment found that while readers’ in-depth elaboration on the product safety issue did not moderate framing effects on attitude and causal attribution, those closely following consumer news were able to think more comprehensively after reading the stimulus. Implications for framing theory and U.S. media’s presentations of Chinese products are discussed.


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