All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.

Elaboration, content preference and framing: Effects of “Incompetent Authority” frame in China-made product recall coverage
Unformatted Document Text:  Elaboration, content preference and framing Elaboration, content preference and framing: Effects of “Incompetent Authority” frame in China-made product recall coverage Abstract This study examines how readers’ stable media content preferences influence cognitive elaboration as part of the frame setting process, and how elaboration moderates the magnitude of framings effects. An experiment is conducted to examine the effects of a Chinese product recall story that carries symbolic devices from the “Incompetent Authority” frame. We find that though people who closely followed consumer news elaborated more in- depth on the product issue, deeper elaboration did not moderate frame’s effects on attitude or causal attribution. Implications for framing theory and U.S. media’s presentation of Chinese products are discussed. Keywords: framing effect, cognitive elaboration, content preferences, product recall

Authors: Pan, Ji.
first   previous   Page 2 of 34   next   last

background image
Elaboration, content preference and framing
Elaboration, content preference and framing: Effects of “Incompetent Authority” 
frame in China-made product recall coverage
This study examines how readers’ stable media content preferences influence cognitive 
elaboration as part of the frame setting process, and how elaboration moderates the 
magnitude of framings effects. An experiment is conducted to examine the effects of a 
Chinese product recall story that carries symbolic devices from the “Incompetent Authority” 
frame. We find that though people who closely followed consumer news elaborated more in-
depth on the product issue, deeper elaboration did not moderate frame’s effects on attitude or 
causal attribution. Implications for framing theory and U.S. media’s presentation of Chinese 
products are discussed. 
Keywords: framing effect, cognitive elaboration, content preferences, product recall

Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 2 of 34   next   last

©2012 All Academic, Inc.