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Elaboration, content preference and framing: Effects of “Incompetent Authority” frame in China-made product recall coverage
Unformatted Document Text:  Elaboration, content preference and framing Table 1 Descriptive statistics for variables Variable Mean Scale SD Content preference 1.92 to 2.82 1 to 5 1.09 to 1.17 Elaboration Depth 2.48 1 to 6 1.99 Activation 0.92 1 to 6 1.08 Issue Involvement 2.65 to 5.31 1 to 7 1.32 to 1.56 Issue Knowledge 1.90 to 5.31 1 to 7 1.37 to 1.54 Causal attribution 5.17 1 to 7 1.43 Attitude 4.31 to 4.58 1 to 7 1.33 to 1.50 Ethnocentrism 2.70 to 3.47 1 to 7 1.50 to 1.67 Age 20.7 2.80 Gender 26% male 74% female Education 24.5% Freshmen, 23.4% Sophomores, 28.1% Junior, 24% Senior Ethnicity 75.2% whites, 17.2% African American , 2.6% Hispanic, 2.9% Asian, 2.2% Others

Authors: Pan, Ji.
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Elaboration, content preference and framing
Table 1
Descriptive statistics for variables
Variable
Mean 
Scale
SD
Content preference
1.92 to 2.82
1 to 5
1.09 to 1.17
Elaboration Depth
2.48
1 to 6
1.99
Activation
0.92
1 to 6
1.08
Issue Involvement
2.65 to 5.31
1 to 7
1.32 to 1.56
Issue Knowledge
1.90 to 5.31
1 to 7
1.37 to 1.54
Causal attribution
5.17
1 to 7
1.43
Attitude
4.31 to 4.58
1 to 7
1.33 to 1.50
Ethnocentrism
2.70 to 3.47
1 to 7
1.50 to 1.67
Age
  20.7
2.80
Gender
26% male 74% female
Education
24.5% Freshmen, 23.4% Sophomores, 28.1% Junior, 24% Senior
Ethnicity
75.2% whites, 17.2% African American , 2.6% Hispanic, 2.9% 
Asian, 2.2% Others


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