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Elaboration, content preference and framing: Effects of “Incompetent Authority” frame in China-made product recall coverage
Unformatted Document Text:  Elaboration, content preference and framing Table 2 Reliability analysis of multi-item scales Scales Alpha Item Index Mean Index SD Involvement .82 6 4.45 1.07 Knowledge .75 5 5.14 1.16 Attitude .91 4 4.42 1.27 Ethnocentrism .78 3 2.98 1.30

Authors: Pan, Ji.
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Elaboration, content preference and framing
Table 2
Reliability analysis of multi-item scales
Scales
Alpha
Item
Index Mean
Index SD
Involvement
.82
6
4.45
1.07
Knowledge
.75
5
5.14
1.16
Attitude
.91
4
4.42
1.27
Ethnocentrism
.78
3
2.98
1.30


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