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Elaboration, content preference and framing: Effects of “Incompetent Authority” frame in China-made product recall coverage
Unformatted Document Text:  Elaboration, content preference and framing Table 3 Regression on frame-related activation Predictors β (1) β (2) Age -.01 .03 Gender -.06 .03 Ethnicity: African Americana -.11 -.11 Ethnicity: Hispanic -.04 -.03 Ethnicity: Asian -.05 -.06 Ethnicity: Others 0 -.04 Income -.09 -.13 Consumer Ethnocentrism -.01 .01 Incremental R square .06 Frame exposure .21* Incremental R square .10 R square F significance .16 F(25,153)=1.92* Note: Standardized regression coefficients are reported, the group of whites is used as a reference. *p<.05, **p<.01

Authors: Pan, Ji.
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Elaboration, content preference and framing
Table 3
Regression on frame-related activation 
Ethnicity: African Americana
Ethnicity: Hispanic
Ethnicity: Asian
Ethnicity: Others
Consumer Ethnocentrism
Incremental R square
Frame exposure
Incremental R square
R square 
F significance
Standardized regression coefficients are reported, the group of whites is used as a reference. *p<.05, 

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