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Elaboration, content preference and framing: Effects of “Incompetent Authority” frame in China-made product recall coverage
Unformatted Document Text:  Elaboration, content preference and framing Table 3 Regression on frame-related activation Predictors β (1) β (2) Age -.01 .03 Gender -.06 .03 Ethnicity: African Americana -.11 -.11 Ethnicity: Hispanic -.04 -.03 Ethnicity: Asian -.05 -.06 Ethnicity: Others 0 -.04 Income -.09 -.13 Consumer Ethnocentrism -.01 .01 Incremental R square .06 Frame exposure .21* Incremental R square .10 R square F significance .16 F(25,153)=1.92* Note: Standardized regression coefficients are reported, the group of whites is used as a reference. *p<.05, **p<.01

Authors: Pan, Ji.
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Elaboration, content preference and framing
Table 3
Regression on frame-related activation 
Predictors
β
 (1)
β
 (2)
Age
-.01
.03
Gender
-.06
.03
Ethnicity: African Americana
-.11
-.11
Ethnicity: Hispanic
-.04
-.03
Ethnicity: Asian
-.05
-.06
Ethnicity: Others
0
-.04
Income
-.09
-.13
Consumer Ethnocentrism
-.01
.01
Incremental R square
.06
Frame exposure
.21*
Incremental R square
.10
R square 
F significance
.16
F(25,153)=1.92*
  Note
Standardized regression coefficients are reported, the group of whites is used as a reference. *p<.05, 
**p<.01


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