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Elaboration, content preference and framing: Effects of “Incompetent Authority” frame in China-made product recall coverage
Unformatted Document Text:  Elaboration, content preference and framing Table 4 Regression on attitude and causal attribution Predictors Attitude Causal attribution Age -.04 .14 Gender .06 .14* Ethnicity: African Americana .11 -.10 Ethnicity: Hispanic .05 -.01 Ethnicity: Asian .03 .04 Ethnicity: Others .07 .08 Income -.04 -.01 Consumer ethnocentrism -.23** .04 Activation .22** .18* Activation and elaboration Interaction -.28 .09 Total R square .25 .10 F significance p<.01 p<.05 Note: Standardized regression coefficients are reported, the group of whites is used as reference group. *p<.05, **p<.01

Authors: Pan, Ji.
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Elaboration, content preference and framing
Table 4
Regression on attitude and causal attribution
Predictors
Attitude
Causal attribution
Age
-.04
.14
Gender
.06
.14*
Ethnicity: African Americana
.11
-.10
Ethnicity: Hispanic
.05
-.01
Ethnicity: Asian
.03
.04
Ethnicity: Others
.07
.08
Income
-.04
-.01
Consumer ethnocentrism
-.23**
.04
Activation
.22**
.18*
Activation and elaboration Interaction 
-.28
.09
Total R square
.25
.10
F significance
p<.01
p<.05
Note
Standardized regression coefficients are reported, the group of whites is used as reference group. 
*p<.05, **p<.01


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