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Elaboration, content preference and framing: Effects of “Incompetent Authority” frame in China-made product recall coverage
Unformatted Document Text:  Elaboration, content preference and framing Table 5 Regression on elaboration depth Predictors β (1) β ( 2) β (3) β (4) Age .04 .04 .01 .01 Gender 0 -.04 -.07 -.06 Ethnicity: African Americana -.06 -.07 -.04 -.04 Ethnicity: Hispanic -.06 -.08 -.07 -.08 Ethnicity: Asian .02 .02 0 0 Ethnicity: Others .03 .04 .02 0 Income -.03 -.05 -.02 -.02 Consumer Ethnocentrism .02 .02 .03 .03 Incremental R square .03 Content: National Politics .06 .05 .06 Business Finance -.04 .05 -.05 International Affairs .04 .05 .04 Local Government -.08 -.09 -.09 Consumer News .21** .20** .18* Science and Technology -.23* -.21* -.21* Health News 0 .02 0 Environment News .07 .04 .04 Incremental R square .05 Issue Involvement -.25** -.26 Issue Knowledge .06 -.45 Incremental R square .05 Knowledge and involvement Interaction .66* Incremental R square .05 R square .18 F significance F (25,247)=1.83* Note: Standardized regression coefficients are reported. The group of whites is used as a reference group. *p<.05, **p<.01.

Authors: Pan, Ji.
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background image
Elaboration, content preference and framing
Table 5
Regression on elaboration depth 
Predictors
β
 (1)
β
 ( 2)
β
 (3)
β
 (4)
Age
.04
.04
.01
.01
Gender
0
-.04
-.07
-.06
Ethnicity: African Americana
-.06
-.07
-.04
-.04
Ethnicity: Hispanic
-.06
-.08
-.07
-.08
Ethnicity: Asian
.02
.02
0
0
Ethnicity: Others
.03
.04
.02
0
Income
-.03
-.05
-.02
-.02
Consumer Ethnocentrism
.02
.02
.03
.03
Incremental R square
.03
Content: National Politics
.06
.05
.06
Business Finance
-.04
.05
-.05
International Affairs
.04
.05
.04
Local Government
-.08
-.09
-.09
Consumer News
.21**
.20**
.18*
Science and Technology
-.23*
-.21*
-.21*
Health News
0
.02
0
Environment News
.07
.04
.04
Incremental R square
.05
Issue Involvement
-.25**
-.26
Issue Knowledge
.06
-.45
Incremental R square
.05
Knowledge and involvement Interaction 
.66*
Incremental R square
.05
R square 
.18
F significance
F (25,247)=1.83*
Note:
Standardized regression coefficients are reported. The group of whites is used as a reference group. 
*p<.05, **p<.01. 


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