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Effects of media type, news topic and celebrity type on use of media frames
Unformatted Document Text:  concentration of population in urban-industrial cities, and celebrity is produced as recognized means of symbolic power to regulate the mass behavior. According to Kalpp(1962), celebrities is conceptualized as a the preferred models of subjectivity argued that all social groups devise character types that function as role models of leadership, such as the hero, the good Joe, the villain, the tough guy, the snob, the prude and the love queen. When structuralism emphasizes the determining, static role of structure while rarely take the trouble to empirically test their propositions, post-structuralism takes celebrity as “inter-textually” constructed, and concentrates on the codes of representation through which the celebrity image is reproduced, developed and consumed. In this sense, celebrity is the emerging property of interactions in a determinate field of interests, where negotiations of the meaning, significance of celebrities between media and audience played a crucial role. Achieved celebrity serves as a good example for the post-structuralism approach of celebrity, which cannot be explained by the unalloyed subjectivism and structural determinism but requires great amount of social recognition. As Dyer maintains that “stars represent typical ways of behaving, feeling and thinking in contemporary society” (Dyer 2004), which is corresponding to the term “public subjectivity” that Marshall(1997) raised in the study of celebrity and fame in contemporary society. Moreover, Dyer’s (2004) analysis of the iconic status of Judy Garland in the gay community illustrates the process of inflection and re-appropriation in the consumption of the celebrity image. The term “public subjectivity” is drawn from Marshall(1997)’s analysis of celebrity and power, closely related with the concept of “individuality”. Public subjectivity, as Marshall(1997) identified, is “the public personality or the site of intense work on the meaning of both individuality and collective identity in

Authors: Liu, Jing.
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concentration  of  population  in  urban-industrial  cities,  and  celebrity  is  produced  as 
recognized  means  of  symbolic  power  to  regulate  the  mass  behavior.  According  to 
Kalpp(1962),  celebrities  is  conceptualized  as  a  the  preferred  models  of  subjectivity 
argued  that  all  social  groups  devise  character  types  that  function  as  role  models  of 
leadership,  such  as  the  hero,  the  good  Joe,  the  villain,  the  tough  guy,  the  snob,  the 
prude and the love queen.   
When  structuralism  emphasizes  the  determining,  static  role  of  structure  while 
rarely  take  the  trouble  to  empirically  test  their  propositions,  post-structuralism  takes 
celebrity  as  “inter-textually”  constructed,  and  concentrates  on  the  codes  of 
representation  through  which  the  celebrity  image  is  reproduced,  developed  and 
consumed.  In  this  sense,  celebrity  is  the  emerging  property  of  interactions  in  a 
determinate  field  of  interests,  where  negotiations  of  the  meaning,  significance  of 
celebrities  between  media  and  audience  played  a  crucial  role.  Achieved  celebrity 
serves  as  a  good  example  for  the  post-structuralism  approach  of  celebrity,  which 
cannot  be  explained  by  the  unalloyed  subjectivism  and  structural  determinism  but 
requires  great  amount  of  social  recognition.  As  Dyer  maintains  that  “stars  represent 
typical ways of behaving, feeling and thinking in contemporary society” (Dyer 2004), 
which is corresponding to the term “public subjectivity” that Marshall(1997) raised in 
the  study  of  celebrity  and  fame  in  contemporary  society.  Moreover,  Dyer’s  (2004) 
analysis  of  the  iconic  status  of  Judy  Garland  in  the  gay  community  illustrates  the 
process of inflection and re-appropriation in the consumption of the celebrity image. 
The  term  “public  subjectivity”  is  drawn  from  Marshall(1997)’s  analysis  of 
celebrity  and  power,  closely  related  with  the  concept  of  “individuality”.  Public 
subjectivity,  as  Marshall(1997)  identified,  is  “the  public  personality  or  the  site  of 
intense  work  on  the  meaning  of  both  individuality  and  collective  identity  in 


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