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Social Network Analysis: A Mixed-Methodological Approach
Unformatted Document Text:  Running Head: MIXED-METHOD NETWORK ANALYSIS structure.  Research can also focus even more specifically on the ties between relationships like  the strength of ties, types of ties, or repercussions of certain ties within the network as well.  In  addition to social network concepts and research opportunities for social network analysis,  Wasserman and Faust (1999) also write in-depth on the quantitative approaches to social  network analysis methods as a major contribution to the body of social network knowledge. Along with Wasserman and Faust (1999), another interdisciplinary scholar who has  contributed significantly to the literature of social networks is Manuel Castells and his concept of  the network society.  In his body of work, Castells (2009) defines a network as “a set of  interconnected nodes” (p. 19).  According to Castells (2009), “a node and its function and  meaning depend on the programs of the network and on its interaction with other nodes in the  network” (Castells, 2009, p. 19).  The term node reflects back to Wasserman and Faust’s concept  of unit of analysis where “the network is the unit, not the node” (Castells, 2009, p. 20).  Castells  sees networks as communicative structures that process the flow of messages between nodes.  Networks are also structures that cooperate or compete with one another, based on the aspect of  inclusion and exclusion within the network.   In talking about social networks, Castells (2009) introduces the concept of the global  network society.  According to Castells (2009), “a network society is a society whose social  structure is made around networks activated by microelectronics-based, digitally processed  information and communication technologies” (p. 24).  Social structures are the arrangement of  human relationships with regard to power, production, consumption, experience, and  reproduction based in a context of culture (Castells, 2009).  With the inclusion of digital  networks, the idea of global human relationships is introduced where humans have the power to  reconfigure their relationships on a global scale.  The concept of the global network society  7

Authors: Vincent, Cindy.
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Running Head: MIXED-METHOD NETWORK ANALYSIS

structure.  Research can also focus even more specifically on the ties between relationships like 

the strength of ties, types of ties, or repercussions of certain ties within the network as well.  In 

addition to social network concepts and research opportunities for social network analysis, 

Wasserman and Faust (1999) also write in-depth on the quantitative approaches to social 

network analysis methods as a major contribution to the body of social network knowledge.

Along with Wasserman and Faust (1999), another interdisciplinary scholar who has 

contributed significantly to the literature of social networks is Manuel Castells and his concept of 

the network society.  In his body of work, Castells (2009) defines a network as “a set of 

interconnected nodes” (p. 19).  According to Castells (2009), “a node and its function and 

meaning depend on the programs of the network and on its interaction with other nodes in the 

network” (Castells, 2009, p. 19).  The term node reflects back to Wasserman and Faust’s concept 

of unit of analysis where “the network is the unit, not the node” (Castells, 2009, p. 20).  Castells 

sees networks as communicative structures that process the flow of messages between nodes. 

Networks are also structures that cooperate or compete with one another, based on the aspect of 

inclusion and exclusion within the network.  

In talking about social networks, Castells (2009) introduces the concept of the global 

network society.  According to Castells (2009), “a network society is a society whose social 

structure is made around networks activated by microelectronics-based, digitally processed 

information and communication technologies” (p. 24).  Social structures are the arrangement of 

human relationships with regard to power, production, consumption, experience, and 

reproduction based in a context of culture (Castells, 2009).  With the inclusion of digital 

networks, the idea of global human relationships is introduced where humans have the power to 

reconfigure their relationships on a global scale.  The concept of the global network society 

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