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‘This Shot Can Save Your Life!’ (Or Can It?): Framing of the HPV Vaccine in Teen, Parenting, and Women’s Magazines
Unformatted Document Text:  ‘This Shot Can Save Your Life!’ (Or Can It?): Framing of the HPV Vaccine in Teen, Parenting, and Women’s Magazines can’t pay for things that would protect their health.” 70 Self published a set of “sex diaries” written by “average women” in 2008, and one women mentioned getting the vaccine in passing, as casually as she talked about going grocery shopping and flirting with the cute intern from work. 71 In an article about new health developments, Cosmopolitan discussed using tattoo needles instead of regularly injections as a better way to offer vaccines, “such as the one for HPV,” though the author could have chosen from any vaccines to illustrate the point. 72 This theme of making the vaccine commonplace and ordinary was used almost exclusively in conjunction with “real people” sources – women as well as those who were identified as mothers. “Innocent” Victims Though HPV is an STI, the magazines in this sample frame those who contract the virus, and the possible subsequent diagnosis of cervical cancer, as victims of chance or bad luck. Several first person accounts tell of women who were taken advantage of by their boyfriends, many of whom were stated to have “lied” to them about having HPV. One article in Glamour recounted how a young woman sued her then-boyfriend for infecting her with HPV, which among other things caused her to lose the cancer coverage from her health insurance policy and won. 73 The article continues that because there is no test for HPV for men, and many show no symptoms, women are often put in harm’s way. The HPV vaccine could help “lower this risk.” 74 Other articles echo this theme. Other first-person accounts discuss that women are simply unaware, and even if they take precautions, like using condoms or only having a single sexual partner, they can still contract the

Authors: Lepre, Carolyn.
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‘This Shot Can Save Your Life!’ (Or Can It?): Framing of the HPV Vaccine in Teen, Parenting, 
and Women’s Magazines
can’t pay for things that would protect their health.”
 Self published a set of “sex diaries” written 
by “average women” in 2008, and one women mentioned getting the vaccine in passing, as 
casually as she talked about going grocery shopping and flirting with the cute intern from work.
In an article about new health developments, Cosmopolitan discussed using tattoo needles 
instead of regularly injections as a better way to offer vaccines, “such as the one for HPV,” 
though the author could have chosen from any vaccines to illustrate the point.
This theme of making the vaccine commonplace and ordinary was used almost 
exclusively in conjunction with “real people” sources – women as well as those who were 
identified as mothers. 
“Innocent” Victims
Though HPV is an STI, the magazines in this sample frame those who contract the virus, 
and the possible subsequent diagnosis of cervical cancer, as victims of chance or bad luck. 
Several first person accounts tell of women who were taken advantage of by their boyfriends, 
many of whom were stated to have “lied” to them about having HPV. One article in Glamour 
recounted how a young woman sued her then-boyfriend for infecting her with HPV, which 
among other things caused her to lose the cancer coverage from her health insurance policy and 
  The article continues that because there is no test for HPV for men, and many show no 
symptoms, women are often put in harm’s way. The HPV vaccine could help “lower this risk.”
Other articles echo this theme. 
Other first-person accounts discuss that women are simply unaware, and even if they take 
precautions, like using condoms or only having a single sexual partner, they can still contract the 

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